UGC Glossary

In the world of online shopping today, customers trust other shoppers more than they trust brands. That’s why the most effective way to increase conversions and bring in new shoppers is to hand the microphone to those who already know and love your products and share their customer reviews with the world.

Embed your Instagram feed on your site to harness the power of authentic, visual content. Increase trust, social proof, and sales by curating great customer photos from Instagram.

Facebook dynamic ads have completely changed the paid advertising landscape. With a 2x higher CTR than your average ad, they let you retarget consumers that may have browsed the specific product on your site, or those with the intent of purchasing your product – and then abandoning the cart. Created to grab the attention of those shoppers already well down the funnel with high buyer intent, knowing how to get the most out of Facebook dynamic ads is central to any brands marketing strategy.

Review generation helps you turn happy customers into your best marketers, so you can expand your reach, attract new shoppers, and increase trust in your brand.

Google Product Listing Ads are search ads that include more detailed product information, including the price, image, and merchant name.

As an official Google partner, Yotpo helps you show off your star ratings to increase CTR and decrease overall ad spend with Google Seller Ratings

With 800 million active users, statistics show that shoppers are more engaged on Instagram than on any other social network. In fact, Forrester found that customers are 60 times more likely to interact with a brand’s Instagram account than Facebook. And they’re 140 times more likely to interact with a brand’s Instagram post than Twitter post.

Customer photos are valuable because, unlike branded images created by companies, they’re authentic and engaging to other consumers. Customer photos establish social proof & trust for hesitant online shoppers, and product galleries offer inspiration for browsing visitors who are unsure of what they want.

Product ratings are the star ratings that customers give to your products. These ratings are important in building your eCommerce brand’s reputation online because they let shoppers know at a glance that you are highly rated and trusted by previous shoppers.

Community Q&A acts as a communication channel between interested shoppers and past buyers, so you can drive engagement and increase word-of-mouth about your brand.

The Yotpo review widget makes it easy for you to show your customer reviews at every stage of the customer journey.

With over 150 million users, the growth of Pinterest is undeniable. It has become an integral social platform for any eCommerce marketing strategy, with 93 percent of users saying they use Pinterest to purchase new products. “Pinners” utilize Pinterest for following brands instead of celebrities, giving businesses the perfect opportunity to engage with their customers on a more personal level.

When search engines can return thousands of results, you need a way to stand out. Rich Snippet reviews are a great way of drawing attention to your organic search results.

Shoppable Instagram works like an onsite Instagram catalogue that is specific to your brand. It features the Instagram look and feel, complete with “likes” and “hashtags” under aspirational images that your customers love.

With Millennial shoppers leading the charge and people of all ages spending hours each day on social platforms, brands that don’t have a social commerce strategy are missing out on on engaged, high-intent traffic.

Testimonial advertising is the process of building trust by using authentic, third-party endorsements in ads. Whether a celebrity or micro-influencer, customer or brand fan, you are able to build social proof because people don’t trust you, they trust other people.