eCommerce Marketing Resources
The definitive destination for eCommerce marketing guides, strategies, and more.
Trending guides to read now.
eBooks & Guides
8 Ways to Have Your Best Black Friday Ever
SMS Marketing
Learn winning Black Friday marketing strategies and get hot takes from top eCommerce experts.
eBooks & Guides
The Ultimate Black Friday Email Marketing Guide
Email Marketing
Make this Black Friday & Cyber Monday your best yet with these campaign flow templates & segmentation tips.
Free Tools
The SMS ROI Calculator
SMS Marketing
Calculate your potential SMS revenue growth with Yotpo's calculator
Videos & Webinars
The Loyalists Webinar
Retain Customers
How to spot your most valuable customers.
Free Tools
The Email ROI Calculator
Email Marketing
Calculate how much money you could save when you switch to Yotpo Email
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Stay up to date with the latest guides.
eBooks & Guides
How to Ask Customers for Reviews: Best Practices & Templates
Getting Started
Use these best practices when asking for reviews and take advantage of our new review request email updates.
eBooks & Guides
The Complete Guide to Google Shopping
Google & SEO
Everything you need to get your eCommerce brand started with Google Shopping.
eBooks & Guides
The State of Brand Loyalty 2021: UK Consumer Survey
Loyalty Programs
Our latest survey reveals many changes to consumer loyalty due to COVID-19.
Take your eCommerce marketing to the next level with Yotpo.
eBooks & Guides
How to Calculate Customer Lifetime Value
Retain Customers
Find out how to calculate CLTV and why it's one of the most important metrics for eCommerce businesses.
Our top picks to help you Acquire Traffic.
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Word-of-Mouth Marketing: Building a Strategy That Works
Acquire Traffic
eBooks & Guides
eCommerce SEO: How to Drive Organic Traffic to Your Store
Acquire Traffic
eBooks & Guides
9 Expert PPC Tips to Maximize Digital Ads
Acquire Traffic
eBooks & Guides
Customer Loyalty: The Ultimate Guide
Loyalty Programs
Free Tools
Loyalty program ROI Calculator
Loyalty Programs
eBooks & Guides
Google Seller Ratings -- The Complete Guide
Google & SEO
eBooks & Guides
How to Optimize Your Google Shopping Campaigns
Google & SEO
eBooks & Guides
The Best Google Shopping Examples to Help Your Brand Get Started
Google & SEO
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