AI Has Never Tried the Product.
Your Customers Have.

AI shapes the shortlist, but authentic human voices close the sale. Yotpo gives you the complete toolkit to collect and structure the high-quality review content that earns both human trust and AI citations.
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Glossier PANDORA brooklinen VICTORIA BECKHAM tarte fenwick DR MATENS fenty beauty ALLSAINTS Glossier PANDORA brooklinen VICTORIA BECKHAM tarte fenwick DR MATENS fenty beauty ALLSAINTS
Glossier PANDORA brooklinen VICTORIA BECKHAM tarte fenwick DR MATENS fenty beauty ALLSAINTS Glossier PANDORA brooklinen VICTORIA BECKHAM tarte fenwick DR MATENS fenty beauty ALLSAINTS

The Reviews Shoppers Trust and AI Cites

No prompt has ever worn the jacket, tested the blender, or felt the fabric. Yotpo helps you capture the high-quality customer voices that drive conversions and give AI platforms the signals they need to recommend your brand.

Collect Reviews LLMs Cite

Citations don't come from star ratings. They come from the detailed, authentic words of people who've actually used the product. That starts with how you collect.

  • Smart AI Prompts

    +10% submissions

    AI-suggested topics increase review submissions by 10% while guiding shoppers to share the detailed, structured content LLMs look for.

  • Media-Rich Reviews

    +6X media

    Smart collection tools like in-mail requests generate up to 6x more site, product, and visual reviews, capturing media-rich content LLMs can use.

  • Authentic by Design

    Verified badges and FTC-aligned collection ensure every review reflects a real experience, exactly what LLMs trust and cite.

  • Always On Collection

    Automated flows and smart timing ensure reviews keep coming in, keeping your content fresh and your brand visible.

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Authenticity that converts

Surface Content AI Platforms Trust

Real customer experiences deserve to be found. Surface relevant, high-quality customer voices so shoppers see them first, and the signals LLMs need to recommend your brand.

  • AI-Powered Summaries

    +5.4% CVR

    AI Review Summaries boost conversion by 5.4% and surface structured, topic-focused content AI platforms can crawl, interpret, and cite.

  • Smart Sorting

    +8% CVR

    AI surfaces the most relevant, high-quality reviews first, helping boost onsite conversions by up to 8% while giving LLMs stronger PDP signals.

  • Review Highlights

    Key themes surfaced prominently on your PDPs, giving LLMs the organized, authoritative signals they depend on.

  • Real Voices, Real Trust

    Yotpo verifies every review comes from a real purchase, ensuring your content reflects genuine customer experiences, exactly what shoppers trust and LLMs cite.

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"I see a lot of revenue per session coming from people who are looking at reviews."
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"We're seeing that people who interact with the reviews have more possibilities to go from PDP to an add to cart.”
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"We can showcase visual galleries with real people wearing our products, it’s so impactful for our shoppers.”
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Meet Discover, Yotpo’s AEO Platform

Take control of how ChatGPT, Gemini, and leading AI engines recommend your products. Track visibility, uncover competitors, and close the gaps with Yotpo Discover.

Explore Reviews Resources

FAQs

What makes a review valuable for AI?

LLMs look for detailed, authentic, structured content, not just star ratings. Reviews with real product experience, photos, attributes, and specific customer language give AI stronger signals to trust and cite.

Why do authentic reviews matter in the AI era?

AI can recommend products, but it relies on real human signals to understand what shoppers actually experience. Authentic reviews provide the fit, feel, taste, use case, and context AI cannot know on its own.

How does Yotpo make reviews easier for LLMs to use?

Yotpo structures and surfaces review content through AI-powered summaries, smart sorting, review highlights, topic clustering, and crawlable content that AI platforms can interpret and cite.

What’s the connection between Reviews and Discover?

Reviews collects the authentic customer content that shoppers and AI engines trust. Discover is Yotpo’s AEO platform, using those signals to track AI visibility, identify gaps, and create content like blogs, FAQs, and optimized pages that help products show up more strongly in AI recommendations.

How does Yotpo help collect highqulaity reviews?

Yotpo helps brands collect high-quality reviews through features that guide shoppers to share more specific, useful, and authentic feedback, such as smart prompts, automated flows, media-rich requests, verified badges, and FTC-aligned collection built to capture real customer experience at scale.

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