Loyalty & Referrals / Yotpo Spotlight

Put loyalty where decisions happen. In the Spotlight.

Yotpo Spotlight is the only dynamic loyalty experience that follows the shopper journey. Surfacing rewards, driving logins, and closing sales at every step.

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14.5% more
conversions

30% uplift in loyalty logins

Loyalty that keeps up with your shoppers

Spotlight keeps your loyalty program front and center at every step, turning anonymous shoppers into logged-in, active members.

Earlier Logins & More Sign Ups

Personalized CTAs prompt shoppers to log in or join earlier in the funnel, this means loyalty program growth and capturing more first-party data.

Always-On Program Visibility

Loyalty shows up on the homepage, PDP, and cart – anywhere buying decisions might be influenced. Always present, never in the way.

Customize Spotlight To Reflect Your Brand

Set it up your way. Spotlight is a native Shopify app block – place it anywhere, style it on-brand, and customize CTAs per page. Zero dev work needed.

“Being able to recognize your best customers and make sure they actually feel it, that’s what a loyalty program should do.”

Amy Carr Chief Marketing and Digital Officer Get a demo

Turn Loyalty
Into Revenue

Get the data, personalization, and conversion tools to make loyalty your most powerful revenue driver.

Personalized Shopper Journeys

Every touchpoint reflects a dynamic message designed for the stage of the funnel

Increased Conversions

Shoppers redeem directly from the widget without redirects, reducing drop-off. More redemptions result in higher AOV and stronger revenue impact.

2. Increased Conversions mobile 1 Yotpo Spotlight 2

First-Party Data, At Scale

Earlier logins mean yielding more data. Spotlight helps you build a fuller picture of each shopper to personalize across every channel.

No surprises or no hidden fees. Just clear, predictable pricing that grows with your business. Scale with confidence knowing your costs won’t spiral.

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Why Yotpo Spotlight?

Real-time data, frictionless redemption, and full brand control in one loyalty widget designed to convert.

Redeem Without Leaving the Page

1/4

Shoppers can redeem rewards right from the widget, with no redirects and no drop-off. It’s the only loyalty widget that keeps the entire experience inside the purchase funnel.

Always Accurate, Always Relevant

2/4

Every message Yotpo Spotlight shows is powered by live loyalty data, so shoppers always see accurate points, relevant rewards, and CTAs that reflect where they actually are in the program.

Built to Convert, Not Overwhelm

3/4

Yotpo Spotlight is designed to drive action without cluttering the experience. Each shopper sees only what’s relevant to them, so your program stays helpful rather than intrusive.

Your Brand, Your Rules

4/4

Customize placement, design, and messaging to match your brand, with zero dev work required. Yotpo Spotlight is built for brands on Shopify who need flexibility without the technical lift.

FAQs

What is the Yotpo Spotlight?

Yotpo Spotlight is a dynamic, on-site loyalty experience built natively for Shopify. It brings your loyalty program into the shopper journey – surfacing real-time points balances, personalized rewards, and VIP status at the moments that matter most. Rather than sending shoppers to a separate rewards page, Spotlight lives where they’re already browsing: on your homepage, product pages, collection pages, and more.

How is this different from a standard loyalty widget?

Most loyalty widgets are static – they live on a dedicated rewards page and require shoppers to seek them out. Spotlight is a live conversion driver. It shows each shopper only what’s relevant to them at that moment: their current points balance and dollar value, available rewards, VIP tier, and the next reward they’re closest to unlocking. It’s personalized, real-time, and built to reduce friction – not add it.

Does it require developer work to set up?

No. Spotlight is a Shopify app block, which means it’s configured entirely within the Shopify theme editor. No dev resources required. You can place it on any page, customize the text, colors, and fonts, and preview changes in real time before going live.

Which plans does Yotpo Spotlight include?

Spotlight is included in all paid Yotpo Loyalty plans – there’s no additional cost. It’s available to both new and existing customers on Shopify.

Is it available on all eCommerce platforms?

Currently, Yotpo Spotlight is built exclusively for Shopify (standard and Shopify Plus). It is not available for headless or generic storefronts at this time.

What does a shopper actually see inside Spotlight?

When a shopper opens Spotlight, they see:

Their name, current points balance, and the dollar value of those points
Their VIP tier and points multiplier
All available rewards – including direct rewards (like birthday coupons or referral bonuses) and points-based rewards they can redeem right now
The next reward they’re close to unlocking, with a clear indicator of how many points they still need

Shoppers who aren’t logged in see a personalized prompt to sign in or join the program.

Can shoppers redeem rewards directly from the widget?

Yes – and this is one of Spotlight’s biggest differentiators. Shoppers can apply a reward to their cart in one click, directly from the widget, without being redirected to a separate page or copying and pasting a code. They can also swap a reward out and apply a different one, all without leaving their current page.

What reward types are supported?

Spotlight supports points-based rewards and direct rewards (birthday coupons, referral rewards, tier entry rewards, etc.). Free product rewards, free shipping rewards, custom coupons, and subscription rewards are not currently supported in V1.

Can I control where Spotlight appears on my site?

Yes. Because Spotlight is a Shopify app block, you decide exactly which pages it appears on. You can also hide the CTA from specific pages where it isn’t relevant.

How much can I customize the look and feel?

You have full control over messaging, text, headers, colors, and fonts – all configured directly in Shopify. Reward names are managed in your Yotpo Loyalty admin and sync to Spotlight automatically. Note: customization options are scoped to what Shopify’s design system supports.

Can I control the order rewards appear in?

The display order is predefined and optimized for conversion: expiring rewards always appear first, followed by direct rewards (no points required), then points-based rewards, then the next reward the shopper can work toward. Within each category, rewards with no cart requirements are surfaced first.

Does Spotlight work in multiple languages?

Yes, multi-language is supported. Multi-currency display is not available in V1.

How does Spotlight compare to Klaviyo’s Customer Hub?

They serve different purposes and can be used together – Yotpo Loyalty integrates directly into Klaviyo’s Customer Hub. Klaviyo’s Customer Hub is a broader CRM and marketing experience layer – it’s a third-party integration with Klaviyo, and comes at an additional cost. Spotlight is 100% native to Yotpo, built directly into Shopify with no API dependency, and is focused specifically on driving loyalty engagement: redemptions, logins, and program participation. If you’re already using Klaviyo Customer Hub, Spotlight doesn’t replace it – it complements it

Is Spotlight already available?

Yes. Yotpo Spotlight is generally available as of April 1, 2026, for all eligible Shopify merchants on paid Yotpo Loyalty plans.

I’m already using the Loyalty Sticky Bar. Do I need to disable it?

Yes – if you enable Spotlight, we recommend disabling the Sticky Bar first to avoid overlap. Enabling Spotlight does not automatically disable the Sticky Bar.