“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Written by Tomer Tagrin, co-founder & CEO of Yotpo
Over the past decade, Tomer’s helped thousands of top eComm brands grow and adapt—from the rise of DTC to the shift to AI. This newsletter is his front-row view into what’s changing, what’s working, and what comes next.
edition 22
Google Just Made AI Visibility a KPI. Here's What That Changes for Your Brand.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 21
Amazon Killed Rufus. The Real Story Isn't About Amazon.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 20
AI-Referred Shoppers Are Your Best Customers (And Most Brands Are Ignoring Them)
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 19
OpenAI Just Pulled Back from Shopping. What That Tells Us About Where LLMs Actually Work.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 18
When AI Agents Start Shopping for Your Customers, What Gets Them to Pick You?
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 17
Microsoft Just Gave Brands the First Real AI Analytics Dashboard. Google Hasn't.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 16
Meta Is Entering Agentic Commerce, and in a Big Way.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 15
ChatGPT Ads product is here. Here's What That Actually Means for Brands.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 14
We Built You a Free AI Visibility Tool. Here's Why You Need It.
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 13
Google Just Changed the Rules for AI Shopping, and Why You Should Care
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 12
ChatGPT’s New Shopping Research: The Shopping Mall Era is Over
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 11
The New Rules of Product Discovery
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 10
The Beauty Benchmark Bloodbath
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 09
The iPhone of Commerce Just Launched
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 08
Surviving Google's AI Takeover
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 07
The 100-Brand LLM Benchmark
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 06
How ChatGPT Can Help You Rank on Gemini, and Vice Versa
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 05
Why AI FOMO Is Real
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 04
The New Battleground for Product Discovery: ChatGPT vs. Google AI
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 03
The Invisible Brands of ChatGPT
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 02
Why You Should Care About Bing
Featuring
CEO @ Yotpo,
Tomer Tagrin
edition 01
Why I’m Writing This (and Why You Should Care About LLMs)
Featuring
CEO @ Yotpo,
Tomer Tagrin
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