Written by Tomer Tagrin, co-founder & CEO of Yotpo

Over the past decade, Tomer’s helped thousands of top eComm brands grow and adapt—from the rise of DTC to the shift to AI. This newsletter is his front-row view into what’s changing, what’s working, and what comes next.

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edition 15

ChatGPT Ads product is here. Here's What That Actually Means for Brands.

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 14

We Built You a Free AI Visibility Tool. Here's Why You Need It.

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 13

Google Just Changed the Rules for AI Shopping, and Why You Should Care

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 12

ChatGPT’s New Shopping Research: The Shopping Mall Era is Over

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 11

The New Rules of Product Discovery

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 10

The Beauty Benchmark Bloodbath

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 09

The iPhone of Commerce Just Launched

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 08

Surviving Google's AI Takeover

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 07

The 100-Brand LLM Benchmark

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 06

How ChatGPT Can Help You Rank on Gemini, and Vice Versa

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 05

Why AI FOMO Is Real

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 04

The New Battleground for Product Discovery: ChatGPT vs. Google AI

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 03

The Invisible Brands of ChatGPT

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 02

Why You Should Care About Bing

Featuring
CEO @ Yotpo, Tomer Tagrin
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edition 01

Why I’m Writing This (and Why You Should Care About LLMs)

Featuring
CEO @ Yotpo, Tomer Tagrin
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