Results-Driven Loyalty Programs, Built to Scale.

Yotpo Loyalty combines deep expertise with a flexible platform and dedicated support to help you build programs that drive retention, revenue, and long-term growth.
shopify
bigcommerce
 adobe
Supporting all platforms
59% Increase in CLTV for members

Our Loyalty Capabilities

Yotpo’s loyalty product has everything you need to build, launch, and scale best-in-class loyalty programs that drive retention.

Meet the Brands Driving Measurable Growth With Yotpo Loyalty.

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“Yotpo’s been a great partner, our team can run these programs without needing to know code to get programs launched or changes made.”
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“Being able to recognize your best customers and make sure they actually feel it, that’s what a loyalty program should do.”
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“It’s been really easy to use. That’s important because no longer do brands have big teams. So the ease of use was very important.”
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Trusted by the world’s fastest-growing brands

Our place Goodr steve madden MOROCCANOIL tarte brooklinen Chomps david protein Keen fenwick PANDORA Gerber

Expert Support at Every Stage.

Partner with our ecommerce experts for strategic guidance. Whether you’re migrating loyalty platforms, launching a new program, or optimizing post-launch to drive growth.

Migrating to Yotpo

Switching platforms doesn’t mean starting over. Our team handles the technical lift, migrating your existing program data, preserving balances, and integrating with your current tech stack.

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Launching With Yotpo

Your dedicated implementation specialist learns your goals, timeline, and tech environment to build a tailored launch plan, ensuring  everything is properly set up and optimized for conversion.

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Seamless implementation desktop Loyalty 12
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Ongoing Loyalty Strategy

You’ll gain access to experts with vertical-specific experience who will work proactively, analyzing performance and presenting new strategies to evolve your program as you grow.

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1/3
30k+

Loyalty programs
launched globally

2/3
$150B

In GMV across brands leveraging Yotpo Loyalty

3/3
tiktok
salesforce
zapier
70+

Technical integration
partners

Transparent Pricing
Built for Growth.

No surprises, no hidden fees. Just clear, predictable pricing. Scale with confidence knowing costs won’t be a blocker.

Industry-leading Integrations

We partner with the best-in-class platforms your brand already trusts and keep expanding those connections to deliver seamless, unified experiences wherever your customers are.
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Why Brands Choose Yotpo for Loyalty

30K+ Programs Launched

1/6

We’ve launched thousands of loyalty programs since 2018. Loyalty isn’t a side offering, it’s what we do. Our deep loyalty expertise is built into every feature and recommendation we provide.

Extension of Your Team

2/6

Yotpo is a true partner from onboarding through ongoing optimization. Your dedicated CSM is invested in your retention strategy, providing proactive guidance rooted in your program performance data.

24/7 Technical Support

3/6

Business doesn’t sleep, so neither do we. Our global support teams are available around the clock, with direct access to developers when you need them. No time zone limitations, no ticket black holes.

Speed Without Sacrifice

4/6

Yotpo Loyalty was built for agility. Launch fast, then adapt faster. Test campaigns, adjust promotions, and refine your program on the fly, no dev required. Loyalty should evolve, not hold you back.

Customizations With No Limits

5/6

Build the loyalty program you actually want without limitations. We offer unmatched flexibility and integrations so you can design experiences that match your brand and business model.

Transparent Reporting

6/6

Accurate data you can trust. We give you flexible access to your metrics without inflating results or hiding behind vanity numbers, so you can make informed decisions about what’s actually working.

Get Recommended
Across AI Search

Introducing Discover, Yotpo’s new AEO platform for commerce, built to help brands improve how AI engines rank and recommend their products – creating more opportunities for repeat purchase.

Explore Loyalty Resources

FAQs

What is customer loyalty program software?

Customer loyalty program software is a specialized digital solution that helps eCommerce businesses create, manage, and optimize a customer loyalty program. At its core, it gives you the infrastructure to run everything from a simple rewards program to complex VIP tiers. A successful loyalty program requires more than just handing out points; it requires loyalty management software that supports a strategic approach to customer engagement and retention. When you look at the market, the best loyalty software succeeds because it utilizes customer data to analyze customer behavior and deliver personalized rewards. With Yotpo’s loyalty platform, you can build a rewards program where customers earn points for every purchase or for actions like customer referrals. These programs naturally encourage customers to return for future sales. By implementing a value-based loyalty program, you move beyond purely transactional relationships. You can reward customers based on shared values, driving true brand affinity. Whether you are running retail loyalty programs in store or a digital membership program, having the right loyalty software ensures you meet customer preferences and maximize customer lifetime value. Ultimately, it allows you to engage customers effectively, turning casual shoppers into loyal customers for a proven track record of success.

How do digital loyalty cards work with Yotpo?

Yotpo Loyalty brings traditional punch cards into the modern era through seamless mobile wallet integration, specifically Apple Wallet. Digital cards allow your loyalty program members to save their VIP tiers and point balances directly to their Apple Wallet or Google Pay. This provides a frictionless customer experience, especially for retail loyalty programs that operate both online and in store. Instead of asking customers to remember a physical card, they simply scan their digital pass or Apple Wallet card. This is crucial for maintaining high customer engagement in a busy retail environment. Through these mobile passes and Apple Wallet integration, you can send targeted promotions. If a customer is near an in store location, you can remind them about their available store credit or notify them of exclusive discounts and early access to new items. This functionality is a staple of customer loyalty software. It bridges the gap between digital and physical, ensuring that your loyalty strategy encompasses the entire customer journey. By rewarding members seamlessly in store and online via Apple Wallet, you encourage customers coming back to engage with your brand. It transforms a basic rewards program into an interactive experience that consistently rewards customers for their ongoing customer loyalty.

Can I migrate from a “loopy loyalty” style app?

Yes, migrating from a basic “loopy loyalty” style app to Yotpo’s enterprise-grade loyalty management software is a seamless process. Many growing brands start with a basic customer loyalty program to see early results, but quickly realize they need more advanced loyalty mechanics to truly maximize customer lifetime. Basic apps often lack the depth required to manage customer data or run sophisticated loyalty programs. When you upgrade to our loyalty platform, we ensure a smooth transition for your existing customers. Your current loyalty program members will retain their points and their status within your VIP tiers. This is vital because you never want to penalize loyal customers during a platform switch. Moving to dedicated loyalty software allows you to introduce experiential rewards, early access to exclusive products, and advanced personalized incentives that basic apps simply cannot support. With Yotpo, you can evolve your loyalty strategy from just discounts to a comprehensive membership program. You gain access to all the tools that help you analyze customer behavior and understand exactly how many points drive the optimal purchase rate. It is the logical next step for businesses looking to graduate from simple retail loyalty programs to the best customer loyalty solutions in the market.

Does the software support unlimited customers?

Absolutely. Yotpo Loyalty is built on a highly scalable loyalty platform designed to support unlimited customers and process high volumes of sales transactions without sacrificing program performance. Whether you are a small business building your first successful loyalty program or a large enterprise managing a massive global customer base, our software provides the stability you need. As your customer base grows, your customer loyalty software must be able to handle the increased load. You might transition from a standard rewards program to exploring paid loyalty programs or a subscription-based loyalty program. Yotpo’s infrastructure supports these advanced types of loyalty programs effortlessly. We ensure that every time customers earn points or redeem rewards, the customer experience remains flawless, whether they are shopping online or in store. Scalability also means having the flexibility to adapt to business needs. As you acquire new customers and your existing customers move up through your VIP tiers, you need to rely on key metrics to manage the program’s health. You can confidently offer free shipping, bonus points, or exclusive benefits to millions of loyalty members simultaneously. Our platform ensures that rewarding members at scale is efficient, reliable, and perfectly aligned with your business goals.

How does loyalty software improve customer retention?

Customer loyalty program software is the engine that drives sustainable customer retention. It achieves this by shifting the focus from single transactions to an ongoing relationship. A well-structured customer loyalty program gives shoppers a compelling reason to choose your brand over competitors time and time again. By implementing a tiered loyalty program, you create a gamified experience that naturally encourages repeat purchases and repeat business. Through our loyalty software, you can offer a strategic mix of reward structures. While a points-based loyalty program is foundational, the best customer loyalty programs also incorporate experiential rewards. You might offer top-tier loyalty members early access to sales, invitations to community events, or exclusive access to limited-edition products. This ensures the loyalty program feels highly valuable and aligned with customer preferences, rather than feeling like a generic promotional tool. Yotpo Loyalty provides the real time insights and actionable insights necessary to understand your most loyal customers. By analyzing customer spend and engagement, you can tailor your loyalty strategy. If you notice a drop in customers, you can trigger marketing automation campaigns offering bonus points for future purchases. By continually providing essential service and personalized rewards, you significantly increase customer lifetime value and solidify deep, lasting relationships.

Can I integrate with third party apps?

Yes, integration is a cornerstone of Yotpo Loyalty. To run a truly successful loyalty program, your loyalty software cannot exist in a silo; it must communicate seamlessly with the rest of your eCommerce tech stack. We offer robust integrations with major eCommerce platforms, help desks, marketing automation tools, CRM, and in store Point of Sale (POS) systems. This ensures your customer loyalty program is embedded deeply into every aspect of the customer interaction. For instance, by connecting Yotpo Loyalty with Yotpo Reviews, you can award bonus points when customers submit user-generated content. This synergy not only fuels your rewards program but also generates highly valuable social proof. Similarly, integrating with your POS system ensures that your retail loyalty programs function perfectly in store, allowing customers to seamlessly redeem rewards and earn points for every dollar spent at a physical register. These integrations allow you to leverage loyalty data across your entire marketing ecosystem. You can use a customer’s loyalty tier to segment email promotions, ensuring they receive highly relevant messaging about exclusive products or early access. By connecting these systems, you create a cohesive and powerful customer loyalty strategy that continually rewards customers and drives sales for the entire business with seamless performance.

Is the platform suitable for small businesses?

Yes, Yotpo Loyalty is an excellent solution for small businesses that want to establish a professional rewards program. We understand that building a customer loyalty program from scratch can seem daunting, which is why our loyalty platform is designed to be user-friendly, agile, and highly flexible. You can start with a simple points-based program and gradually introduce more complex features as your business expands. Many small businesses begin by offering basic loyalty benefits like points for purchases and a straightforward referral program to acquire new customers. As your customer base grows, you can easily evolve into a tiered loyalty program, introducing VIP tiers and exclusive benefits. This allows you to scale your loyalty strategy at your own pace without being overwhelmed. Our loyalty management software helps you understand key metrics from day one, so you know exactly how your program is performing. By implementing Yotpo Loyalty early on, you set a strong, data-driven foundation for customer retention. You can start encouraging customers to return by offering store credit or free shipping for their future purchases. As you grow, you can look to the most successful loyalty programs for inspiration, perhaps eventually testing paid loyalty programs or hosting exclusive only events. It is the ideal platform to nurture brand affinity and increase loyalty program sign-ups from the ground up.

What are experiential rewards?

Experiential rewards are non-monetary perks offered within a customer loyalty program that focus on creating memorable vip experiences rather than just providing transactional value. While a points-based loyalty program might offer a straightforward discount or free shipping, experiential rewards elevate the customer experience by offering something unique and highly desirable. They are a critical component of the best customer loyalty programs. Within Yotpo Loyalty, you can manage these rewards to deepen the emotional connection with your brand. Examples of experiential benefits include giving top-tier loyalty members exclusive access to new product launches, invitations to VIP-only community events, or early access to major sales events. These types of loyalty programs move beyond “just discounts” to offer true exclusivity. It makes your loyalty program members feel truly valued and recognized for their ongoing customer loyalty. Using personalized incentives like these helps build lasting relationships and significantly boosts brand affinity.

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