Yotpo is a unified eCommerce retention marketing platform that empowers brands to strengthen customer relationships and drive growth. Through its suite of connected products, including Reviews, SMS & Email Marketing, Loyalty & Referrals, Yotpo enables brands to engage shoppers and drive revenue across the entire customer journey.

Yotpo helps brands grow by transforming customer experiences into revenue-driving moments. From collecting authentic reviews that boost trust and conversions, to engaging customers through personalized SMS and Email, to incentivizing repeat purchases through loyalty programs, Yotpo gives brands the tools to increase customer lifetime value and reduce churn.

Yotpo integrates seamlessly with major eCommerce platforms such as Shopify, Shopify Plus, BigCommerce, Adobe Commerce (Magento), WooCommerce, and Salesforce Commerce Cloud. It also offers robust APIs and third-party integrations to support custom platforms.

Yes, Yotpo offers an all-in-one platform designed to unify your customer engagement strategies across reviews, loyalty, SMS, and email. Each product works together seamlessly to provide a connected experience and centralized data management, while still allowing the flexibility to activate only the solutions you need.

Getting started with Yotpo is easy. Simply sign up or request a demo on our website. Once registered, you’ll gain access to guided onboarding, product walkthroughs, and dedicated support to help launch your campaigns. Yotpo’s support teams and knowledge base provide step-by-step instructions to ensure a smooth implementation.

You can absolutely use a single Yotpo product independently. Yotpo’s modular approach means each solution (Reviews, Loyalty, SMS, and Email) can function on its own or as part of a broader retention strategy. Many brands start with one product and scale into others as their needs evolve.

Yotpo Reviews helps collect, manage, and display customer feedback to build trust and boost conversions. Loyalty allows brands to incentivize and reward customer behavior with points, tiers, and referrals. Yotpo Email provides personalized email marketing solutions designed for eCommerce brands. Yotpo SMS delivers high-converting, behavior-triggered text campaigns with global compliance built in. Each product is built to support retention and engagement across channels.

Yes, Yotpo is built to support global brands. It offers full multilingual support for review request emails, on-site widgets, and marketing flows. Additionally, integrations with localization platforms like Weglot enable automatic translation and country-specific customization. Yotpo also provides country-level filtering for reviews and complies with international privacy standards like GDPR and CASL.

Yotpo is a unified platform for Reviews, SMS, Email, and Loyalty, built specifically for eCommerce brands. If you're comparing providers, we’ve created detailed resources to help you evaluate your options:

• Yotpo vs Klaviyo
• Yotpo vs Attentive
• Yotpo vs LoyaltyLion
• Yotpo vs Postscript
• Yotpo vs Okendo
• Yotpo vs PowerReviews

Yotpo supports Shopify, Shopify Plus, BigCommerce, Adobe Commerce (Magento), WooCommerce, Salesforce Commerce Cloud, and custom-built or headless eCommerce setups via API integrations. This ensures flexibility for brands of all sizes and structures.

Yes, Yotpo is one of the most popular apps on Shopify and offers a seamless plug-and-play integration. Brands can quickly sync product catalogs, automate review requests, deploy loyalty programs, and launch SMS/email campaigns directly through their Shopify admin.

Yes, Yotpo integrates with hundreds of marketing platforms like Klaviyo, Gorgias, and others. These integrations help synchronize data across platforms, enabling smarter segmentation, triggered messaging, and consistent customer experiences across all touchpoints.

Yotpo pricing is flexible and depends on the products and scale of your business. Each product—Reviews, SMS, Email, Loyalty—has its own pricing tier based on features, order volume, or number of messages. Yotpo Email and SMS use usage-based pricing, meaning you only pay for what you send—making them more efficient and scalable compared to platforms that charge for number of contacts. Yotpo offers custom quotes for mid-size to enterprise brands, and select products are available with free plans for smaller businesses. Contact the sales team for tailored pricing.

Yotpo products can be purchased individually or bundled together. Brands can start with a single product and scale into others over time. Bundled pricing options are available and offer cost savings, access to more features, and centralized billing for easier account management. See our full pricing page here.

Yes, Yotpo offers free plans and trials for select products. These plans allow brands to test key features before committing to a paid tier. For access to advanced features and higher volume usage, a paid subscription may be required. Contact Yotpo for details on what’s included in each trial or free tier.

Yotpo offers both monthly and annual billing options, depending on your plan. Billing is typically based on usage metrics such as order count or email/SMS volume. Invoices are available through the admin dashboard, and payments can be made by credit card or invoicing for larger accounts.

Yotpo offers comprehensive onboarding and training resources, including guided product setup, video tutorials, documentation, and webinars. Depending on your contract, Yotpo provides a dedicated onboarding manager who ensures seamless implementation and training tailored to your goals and tech stack and a dedicated customer success manager to help you make the most of the solutions post-launch.

Yes, Yotpo provides live chat, email, and phone support depending on your plan level. Support is accessible through the Yotpo admin dashboard. Premium clients may also receive faster SLA-backed support and access to technical specialists.

Yes, Yotpo provides strategic campaign support through onboarding sessions, customer success management with regular live strategy sessions, and an extensive knowledge base to learn on your own if you choose. Brands can get help optimizing flows, templates, and performance through personalized reviews, expert consultations, and resources tailored to eCommerce retention strategies.

Yes, for brands on premium or enterprise plans, Yotpo offers a dedicated Customer Success Manager (CSM) who works closely with your team to optimize strategy, improve adoption, and maximize ROI. CSMs provide quarterly business reviews, onboarding coordination, and ongoing strategic guidance.

Email marketing is a digital strategy used to engage and retain customers through personalized email campaigns. It includes newsletters, promotions, and triggered automations like welcome series or post-purchase flows. Yotpo Email is designed for eCommerce brands to drive repeat purchases and build life-long customers- from a drag and drop editor to easily showcase products and content, to data-driven insights on what works best.

A good click-through rate (CTR) for email marketing varies by industry, but for eCommerce, a CTR of 2–5% is generally considered strong. Yotpo Email’s dynamic content, personalized blocks, and AI-enhanced segmentation help brands consistently exceed industry benchmarks.

The average open rate for email marketing across industries hovers around 20-25%. In the eCommerce space, open rates can vary depending on factors like subject lines, list quality, and send time. Yotpo Email helps boost open rates with A/B testing, AI-powered segmentation, and real-time behavioral triggers.

Email marketing costs vary by provider and list size. With Yotpo Email, pricing is usage-based—meaning you only pay for what you send. This model offers greater flexibility and ROI compared to flat-fee models. See Yotpo’s pricing model.

Email marketing involves sending targeted messages to a list of subscribers to build relationships, promote products, and drive conversions. Platforms like Yotpo Email automate this process using data-driven triggers, such as abandoned carts, loyalty milestones, and product views, ensuring relevant and timely communication.

Yes—email remains one of the highest-ROI marketing channels. According to recent studies, email delivers an average ROI of $36 for every $1 spent. Yotpo Email amplifies effectiveness by using eCommerce-specific features like product blocks, loyalty integration, and personalization.

The most effective strategy combines segmentation, automation, personalization, and testing. Campaigns triggered by real-time behavior—like abandoned cart or post-purchase emails—perform especially well. Yotpo Email enhances these strategies with built-in product data, review requests, and loyalty rewards.

Segmentation helps tailor messages based on customer behavior, purchase history, location, and more—leading to higher engagement and conversion rates. Yotpo Email provides advanced, zero- and first-party data segmentation to target the right message to the right person at the right time.

The best way to collect emails is through on-site popups, account registrations, checkout forms, and loyalty program enrollment—while ensuring consent and GDPR compliance. Yotpo helps grow email lists with branded, high-converting collection tools and seamless SMS/email integration.

Email marketing automation refers to the use of software to send emails based on triggers like time, behavior, or customer data. Yotpo Email offers automation flows such as welcome series, abandoned cart, post-purchase, and loyalty milestones—all designed to deliver relevant content without manual intervention.

Absolutely. Yotpo Email is designed specifically for eCommerce, featuring abandoned cart and inventory related flows like low in stock, product recommendations, and click-to-buy CTAs. Its templates, automation logic, and performance analytics are optimized for online retail, helping brands drive repeat purchases and increase customer lifetime value. Learn more about Yotpo Email here.​

Yotpo Email provides a wide array of pre-built automations, including abandoned cart, browse abandonment, welcome series, post-purchase upsell, review follow-ups, loyalty point reminders, birthday messages, VIP tier changes, and winback flows. You can customize timing, triggers, content, and segmentation for each flow to optimize performance across your email lifecycle. Discover more about Yotpo Email automation features here.​

Yotpo Email is built for eCommerce brands and deeply integrated with Yotpo's Reviews, Loyalty, and SMS products. It leverages zero- and first-party data to fuel powerful segmentation and personalized messaging across channels. Unlike Klaviyo and Mailchimp, Yotpo Email also features usage-based pricing—meaning you only pay for what you send—giving brands a more flexible, cost-effective alternative to subscription-based models. Plus, Yotpo Email customers receive dedicated onboarding and strategic support, ensuring long-term success.

Yes, Yotpo Email allows you to create and send both one-time newsletters and automated email flows. You can trigger automations based on customer actions like product views, purchases, review submissions, loyalty milestones, and SMS engagement. This enables tailored, timely communication that keeps your audience engaged throughout the customer journey. Learn about campaign types here.​

Yes, Yotpo Email includes advanced segmentation that lets you create dynamic lists based on customer behavior, order history, loyalty tier, review activity, and more. You can also personalize content using variables like name, product details, and loyalty points. AI-assisted segmentation helps you build precise audiences without manual filtering, improving targeting and reducing unsubscribes.

Yotpo Email provides a library of professionally designed, mobile-optimized templates for newsletters, automations, product launches, promotions, and transactional emails. Templates can be customized with your branding and dynamic elements like product recommendations, loyalty summaries, and review highlights. A/B testing features and drag-and-drop editing make it easy to test and refine content. Browse available templates here.​

Yes, Yotpo Email features a user-friendly drag-and-drop editor that lets you build beautiful, branded emails without coding. You can add dynamic blocks like products, images, CTAs, and loyalty data, and preview emails across devices. The editor also includes reusable content blocks and personalized elements to streamline campaign creation. See how easy it is to build emails here.​

Yes, Yotpo Email supports A/B testing for subject lines, send times, content blocks, CTAs, and more. You can define audience splits, set winning criteria, and review performance analytics to determine which version converts best. This helps you continually optimize engagement and deliverability over time. Learn more about A/B testing here.​

SMS marketing is a channel that enables brands to send promotional and transactional text messages directly to customers’ mobile devices. It’s one of the most effective and immediate ways to reach shoppers, with high open and click-through rates. Yotpo SMS allows you to grow your list, automate flows like abandoned cart and order updates, and personalize campaigns based on real-time behavior.

The best time to send SMS marketing messages typically falls between 12 p.m. and 6 p.m. local time, when users are most active on their mobile devices. Avoid early mornings or late evenings to ensure compliance and engagement. Yotpo SMS includes smart sending features that respect quiet hours and time zones.

SMS marketing costs vary by message volume, destination, and message length. Yotpo SMS uses a usage-based pricing model, meaning you only pay for the messages you send. This makes it highly cost effective and sustainable for eCommerce brands as they scale. Learn about Yotpo SMS pricing.​

SMS marketing involves sending text messages to opted-in customers, either manually or through automated flows triggered by real-time behavior. Yotpo SMS enables brands to send personalized automations when a customer takes an action like abandoning their cart or placing an order, as well as creating targeted campaigns for promotions, new product releases, and more. See how it works here.​

To start SMS marketing select a global platform like Yotpo that is compliant. Collect subscribers with tools like on-site pop-ups and checkout opt-ins, ensuring your subscribers consent to receiving SMS marketing notifications from your brand. Segment your audience and send targeted messages using Yotpo's pre-built templates, or create them from scratch yourself. Get started with Yotpo SMS here.​

Yotpo SMS is an end-to-end SMS marketing solution designed for eCommerce brands. It enables you to grow your subscriber list, send behavior-based campaigns, and automate flows like abandoned cart and shipping updates. Integrated directly into the Yotpo platform, it syncs seamlessly with Reviews, Loyalty, and Email, allowing for cross-channel personalization. You can build flows, segment audiences, and track performance with advanced analytics—all within a user-friendly interface.

Yes, Yotpo SMS is fully compliant with global regulations including TCPA, GDPR, CASL, and Mini-TCPA laws in Florida and Oklahoma. The platform includes built-in tools for double opt-in, subscriber consent tracking, quiet hours, and smart unsubscribe detection. Yotpo also provides a detailed audit trail, legal review, and carrier alignment to ensure compliance in over 200 countries.

Yotpo offers over 9 omnichannel tools to grow your SMS list, helping you convert high-intent shoppers into subscribers with frictionless experiences and compliance-first practices. Collect both SMS & Email opt-ins at the same time with pop-ups, check-out opt-ins, QR codes and more. Boost subscriber collection with pop-ups triggered at the right time and advanced tools like on-site verification & tap-to-subscribe, that expedites the path to opt-in.

Absolutely. Yotpo SMS includes a full suite of pre-built automations including abandoned cart, browse abandonment, back in stock, low inventory, order updates, and post-purchase upsells. These flows can be triggered based on real-time customer activity and integrated with loyalty actions or review requests, helping brands drive conversions throughout the funnel.

With Yotpo SMS, we make it easy to tailor every message to each subscriber. You can use dynamic fields like first name, product name, loyalty points, and VIP tier status. Messages can be tailored by behavior, location, purchase history, and even engagement levels. The platform also includes AI tools to generate tailored copy and segment audiences for ultra-targeted communication.

Yes, Yotpo’s behavioral targeting features let you send highly relevant messages based on customer actions such as viewing a product, abandoning a cart, or redeeming loyalty points. The platform tracks over 180 data points including purchase behavior, review activity, and site engagement, which can all be used to trigger or condition campaign sends.

Yes, Yotpo supports two-way SMS messaging, allowing customers to reply to your texts. You can respond manually or automate replies using conversational flows. This feature enhances customer experience, resolves questions quickly, and helps close sales faster, especially during product launches or promotions.

Yotpo SMS is available in over 200 countries and supports global deliverability standards. It offers number flexibility (short codes, long codes, and sender IDs), local compliance, and partnerships with top carriers worldwide. This ensures your messages are delivered quickly and reliably, regardless of geography.

Product reviews help build trust and social proof, directly influencing purchase decisions. They provide potential customers with real-world insights into product quality, fit, and performance. For brands, reviews boost SEO, increase conversion rates, and offer valuable feedback for product development. Yotpo enables brands to collect and display high-quality reviews across channels.

According to research, up to 98% of consumers read online reviews before making a purchase. This highlights the critical role of social proof in shaping purchase decisions. Given that nearly every shopper interacts with reviews, brands need to be strategic about their review strategy, ensuring they collect high-quality feedback that builds trust and drives conversions.

Yotpo allows brands to collect product reviews and site reviews. These can include star ratings, written feedback, and detailed responses using customizable forms. You can also collect visual UGC like photos and videos, Q&A entries, and post-purchase questions to gather even more context from your customers. These review types help brands build trust and drive conversions with authentic, content-rich feedback.

Yes, Yotpo enables customers to upload both photos and videos as part of their product reviews. This user-generated visual content helps potential shoppers better understand product quality, fit, and real-world use, significantly improving trust and purchase confidence. The visual content can be displayed in on-site galleries, enhancing product pages and boosting engagement.

Absolutely. Yotpo offers advanced moderation tools including manual and automatic review approval, spam detection, profanity filters, and AI-assisted comment suggestions. These capabilities help ensure only relevant, appropriate content is published, while maintaining transparency, authenticity and FTC compliance.

Yotpo enables automated review requests via email and SMS. Brands can trigger messages based on order data, sending review invitations at optimal times. The emails are customizable and mobile-friendly, with in-mail forms that simplify the submission process. You can also send reminders or integrate review requests into your loyalty workflows or post-purchase campaigns.

Yes, Yotpo offers review syndication to multiple third-party platforms including Google Shopping, Facebook, TikTok Shop, Target, and Walmart. Syndicating reviews boosts visibility, trust, and conversion on these channels by displaying authentic user feedback alongside your products. This helps increase click-through rates and credibility across your marketing and sales funnels.

Yes, Yotpo offers customizable on-site widgets, that including review carousels, star ratings, review highlights widget, and more. Widgets can be embedded on product pages, category pages, or the homepage. Features like smart sorting, AI reviews summaries, variant filtering, and media integration help shoppers find the most relevant and helpful reviews, improving their decision-making experience.

Yotpo's review request emails are highly customizable. You can tailor branding, layout, subject lines, languages, and product blocks using the drag-and-drop email editor. Brands can also add dynamic content like product images, loyalty point reminders, and personalized messaging. Multilingual support ensures localization, and A/B testing features help optimize performance over time.

Yes, Yotpo supports multilingual review collection and display. Brands can send review request emails in multiple languages and allow customers to submit reviews in their preferred language. Review widgets support real-time translation, and filters enable sorting by language or country, ensuring a localized, personalized experience for global shoppers.

A loyalty program is a marketing strategy that rewards customers for repeat purchases and brand engagement. These programs are designed to incentivize specific customer behaviors by offering incentives that customers care about. With Yotpo, brands can create fully customized loyalty programs that align with their customer journey and business goals, encouraging customers to return, spend more, and become brand advocates. For example, if a brand's goal is to encourage customers to come back for their 2nd purchase, add more items to cart at once, and refer their friends, our team of experts will curate the ideal program for those goals and implement it thoughtfully.

Loyalty programs are very effective in driving repeat purchases, increasing customer lifetime value, and reducing churn. According to Yotpo, customers who engage with loyalty programs are 47% more likely to make a second purchase. These programs foster emotional connections by rewarding actions like purchases, referrals, and reviews, turning one-time buyers into loyal advocates. They also serve as a cost-effective retention channel compared to new customer acquisition.

To create a loyalty program on Shopify, start by identifying your program’s goals - whether it's driving repeat purchases, increasing average order value, or boosting customer retention. Next, choose a loyalty app from the Shopify App Store that integrates directly with your store, such as Yotpo Loyalty. Once installed, you can configure rewards for actions like purchases, referrals, account creation, and social sharing. Yotpo's deep integration with Sholify allows seamless syncing of customer data, order history, and rewards across touchpoints. With Yotpo, for instance, you can customize points, VIP tiers, and redemption options, and connect loyalty with email and SMS campaigns for deeper engagement. Be sure to clearly communicate the program on your storefront and monitor performance through analytics to continually optimize it.

Yotpo allows you to run a variety of loyalty programs tailored to your brand’s goals. These include point-based programs where customers earn points for purchases, social actions, reviews, and more. You can also implement referral programs to reward customers for bringing in new shoppers, and create tiered VIP programs that offer escalating benefits based on loyalty milestones. Programs can be customized for product redemptions, discounts, free shipping, exclusive access, and more. We encourage our brand partners to combine different elements, and change things as frequently as they want to keep customers excited and engaged.

Yes, Yotpo Loyalty lets you reward customers for a wide range of actions including purchases, referrals, writing reviews, engaging on social media, celebrating birthdays, and even completing surveys. You can configure earning rules for each action and tailor rewards to align with your brand’s incentive strategy - encouraging ongoing customer engagement and maximizing retention.

Yotpo Loyalty integrates directly with Shopify and BigCommerce, syncing customer, order, and product data in real time. It supports Shopify Functions and native checkout extensibility, enabling customized reward experiences like free product redemptions or VIP-only shipping. The integration allows for automated reward calculation, dynamic loyalty widgets on PDPs, and seamless application of points or tiers at checkout.

Absolutely. Yotpo supports flexible VIP and tiered rewards programs that allow brands to create multiple tiers with unique naming mechanisms, benefits, and qualification criteria. You can customize how customers advance through tiers, by spend, points earned, or other metrics/actions pulling from Shopify tags or APIs. As well as offer exclusive rewards like early access, bonus points, or free products to incentivize loyalty and drive high-value behavior.

Yes, Yotpo’s loyalty experience is fully mobile-optimized. All program elements, from earning and redeeming points to referral sharing and VIP tier tracking, are designed to work smoothly on smartphones and tablets. Brands can also embed loyalty program widgets into mobile websites and apps, ensuring a seamless and accessible experience for customers across all devices.

Yes, Yotpo Loyalty is built to drive repeat purchases by incentivizing ongoing engagement and the right moment. You can create earning opportunities for purchases, offer time-limited rewards, and send automated reminders about expiring points. By rewarding loyalty with valuable perks and creating a sense of progression, Yotpo helps brands turn one-time buyers into loyal repeat customers. Lastly, by tapping into the psychology behind loyalty programs, brands can set up points so that they expire at specific intervals so that shoppers use their points before they expire.

Yes, Yotpo provides robust automation features for loyalty campaigns. You can set up rules to automatically trigger rewards for actions like first purchase, birthday, reaching a new VIP tier, or referring a friend. Campaigns can also be scheduled based on customer behavior or inactivity, helping you re-engage lapsed shoppers or boost participation without manual intervention.

Yotpo’s products comply with international privacy standards and have adapted the GDPR as the ‘north star’ for our privacy program and remains updated of the ongoing changes in privacy laws and regulation worldwide that may affect Yotpo’s brands, shoppers and employees.

Yotpo takes customer data privacy seriously. The platform uses encryption, role-based access controls, and secure data storage to safeguard information. Customer data is collected only with explicit consent, and brands can configure data collection rules according to regional regulations. Yotpo also provides a transparent audit trail to support brand compliance efforts.

Yes, Yotpo gives brands granular control over the data collected and stored within its platform. Brands can customize forms, review submission fields, and opt-in mechanisms to collect only necessary data. Additionally, features like data anonymization, export, and deletion help ensure brands maintain compliance with data privacy laws.

Yes, Yotpo is SOC 2 Type II certified, demonstrating its commitment to strong security controls and data integrity. The certification covers availability, confidentiality, and processing integrity standards. Yotpo also regularly conducts third-party audits and maintains a secure infrastructure to protect brand and customer data. For additional information please visit https://www.yotpo.com/security/