Discover the impact of social proof on sales in the later stages of the buyer journey.

From stone tablets to tablet computers: Learn about how marketing has changed and where it's headed next.

The latest on changing eCommerce trends straight from our meeting on Yotpo's rooftop.

Learn how to combine customer content and personalized search on your eCommerce site to make sure your customer experience is not "one-size-fits-all."

Introducing the Definitive UGC Marketing Playbook. Start a conversation about your brand with these proven customer content strategies.

Yotpo's VP of Strategy weighs in on the role of user-generated content in influencing customer trust in Part 1 in a series on the future of digital marketing.

Review sites like Yelp aren't necessarily helping your business. Find out why owning your customer reviews is a better alternative for your brand.

We wanted to know the science behind the best way to ask for reviews. Data from 3.5 million reviews reveals what you've always wanted to know...

Check out our best resources on customer reviews to learn how you can optimize your eCommerce site, from review generation to placement and more.

See how vintage bike store Biciclasica has taken their business from a small blog to a million dollar enterprise.

Check out eCommerce authority Ezra Firestone's tips for succeeding in social commerce.

We’ve generated a lot of reviews, so we have a lot of data. And that data tells us how to get more reviews. Here are all the secrets our algorithm knows.

Interview with eCommerce marketing expert Ezra Firestone about social commerce.

Klaviyo's the leading email marketing tool for eCommerce retailers. Hear what Klaviyo's VP Marketing has to say about how email marketing insights can fuel your strategy.