Negative reviews are a fact of life. But there are many positive benefits to negative reviews - we’re here to take away their bad reputation and show you how to turn review lemons into lemonade.

A study of how 5 enterprise fashion brands are using reviews on their site - and how you can learn from them to better your strategy.

Lingerie & swim brands are leading the social and visual commerce revolution with customer-centric strategies that build loyal communities.

Our marketing designer, Roni Klein, shares her top picks for awesome user-generated content campaigns on Instagram.

Discover the impact of social proof on sales in the later stages of the buyer journey.

From stone tablets to tablet computers: Learn about how marketing has changed and where it's headed next.

The latest on changing eCommerce trends straight from our meeting on Yotpo's rooftop.

Learn how to combine customer content and personalized search on your eCommerce site to make sure your customer experience is not "one-size-fits-all."

Introducing the Definitive UGC Marketing Playbook. Start a conversation about your brand with these proven customer content strategies.

Yotpo's VP of Strategy weighs in on the role of user-generated content in influencing customer trust in Part 1 in a series on the future of digital marketing.

Review sites like Yelp aren't necessarily helping your business. Find out why owning your customer reviews is a better alternative for your brand.

We wanted to know the science behind the best way to ask for reviews. Data from 3.5 million reviews reveals what you've always wanted to know...

Check out our best resources on customer reviews to learn how you can optimize your eCommerce site, from review generation to placement and more.

See how vintage bike store Biciclasica has taken their business from a small blog to a million dollar enterprise.