Drive Retention with our Shopify Loyalty App Drive Retention with our Shopify Loyalty App

A loyalty rewards program establishes an incentive structure that can shape customer behavior and drive higher sales. Typical behaviors influenced by such programs include Average Order Value, Purchase Frequency, and Repeat Purchase Rate. When these behaviors improve due to your loyalty program, you’ll begin to see its effect on your revenue. Your return on investment (ROI) is calculated by dividing the program’s impact on sales by the total cost of running the program.

There are multiple types of rewards programs designed to help you grow your customer base. Some of the most common include:

Value-based programs: These reward customers for actions that align with your brand values, like donating to a cause when a purchase is made.

Points-based programs: Customers earn points for certain actions, which can later be redeemed for discounts or products.

Tiered programs: Customers progress through different tiers based on engagement or spending levels.

With Yotpo's Shopify Loyalty App, you can combine these models into one flexible program.

Encouraging referrals through a loyalty program can be a powerful way to grow your customer base and increase sales. People tend to trust recommendations from friends and family more than a company’s own messaging. That trust leads to higher conversion rates and better first impressions. Customers acquired through referrals also tend to return and purchase again, improving retention and driving revenue.

Not at all. Yotpo’s Shopify Loyalty App is built to be simple and intuitive, so you don’t need any technical background to launch a program. The platform includes user-friendly tools, and once your program is live, built-in analytics will help you track performance and optimize based on real customer behavior.

Yes, we offer a free plan with full access to our features for businesses processing fewer than 100 orders per month. It’s an excellent option for smaller brands looking to grow their loyal customer base without upfront costs. If your order volume is higher, we offer affordable paid plans you can explore on our pricing page. Get started with the free version today!

Choosing the right loyalty strategy can feel overwhelming at first, but you’re not locked into one approach. If your current setup isn’t delivering results, you can always pivot. Begin by evaluating your customer habits and business goals. For frequent purchases, a points-based program may be ideal. If you have premium shoppers, a tiered approach might be better. Yotpo supports you with expert onboarding and guidance, including a dedicated implementation manager to help you plan, launch, and optimize your loyalty program.

Absolutely. If you're currently using another provider and want to switch to Yotpo, we’ll support you through the migration process. Our team will help you move over customer data, loyalty points, and other important details to ensure a smooth transition. Your customers won’t notice any disruption during the switch.

Customer retention plays a key role in growing your business. Loyal customers spend more over time and are more likely to refer others, which helps drive new revenue. They’re also more inclined to try new products and give helpful feedback that can serve as powerful social proof. Since acquiring new customers is more expensive than retaining existing ones, investing in loyalty is a smart and cost-effective strategy.

Alongside our Shopify loyalty app, Yotpo provides additional marketing tools to help your business grow, including:

Yotpo Product Reviews App: Collect more high-quality reviews, showcase them on your site, and build trust with your customers.

Yotpo Email & SMS Marketing: Use targeted campaigns to attract new customers and engage existing ones through personalized email and text messages.

Yotpo’s Shopify Loyalty app offers user friendly features and is built for Shopify, integrating seamlessly with your store. It syncs customer data in real time, tracks purchases automatically, and enables rewards to be issued instantly at checkout, no manual work needed. Yotpo makes it easy to use directly in Shopify, from on-site widgets to post-purchase experiences, all loyalty features are embedded directly within your Shopify store. Plus, with no-code customization and native compatibility, launching and managing your program is quick and effortless.