Naturium Collects 600 Reviews in 6 Months

  • Industry
  • Platform
  • Challenge
    Up-and-coming brand looking to build credibility with social proof
  • Solution
    Upgrading to Yotpo’s Enterprise plan to generate reviews quickly and leverage Q&A functionality
  • Result
    Over 600 reviews collected in less than 6 months, 70% increase in repeat customers, and increased ROI on paid ads
There’s more to customer reviews than meets the eye. For Naturium, reviews even play a key role in product design.


Affordable luxury. That’s how Naturium defines their clinically effective, biocompatible skincare line. The first fully developed brand to come out of the incubator program “The Center,” Naturium started getting impressive online traction fast.

As part of their “affordable luxury” motto, they’ve created products with an Instagram-ready look-and-feel and an ingredients list that you’d expect to find in a much more expensive brand — but at a price point that anyone can reach.

Yotpo has been really crucial in getting our name out there and building trust with customers. Especially when it comes to skincare, authentic and reliable reviews are extremely important.
Haley Polkes
Haley Polkes
Brand Manager, Naturium
Reviews collected
in 6 months


A fast-growing brand in a competitive marketplace, Naturium knew the quickest way to build credibility was to collect and showcase real, influential customer reviews. However, being such a new brand, they had yet to collect enough reviews to feature on their site. Naturium knew finding a reliable and quality review solution was their next priority when their customers began asking them directly: Where were the reviews? 

The Naturium team began looking for a solution that could generate and display the high-quality reviews they needed, fast.

I truly believe in the power of reviews. I love Yotpo’s in-email response functionality. I think it’s sort of the gold standard — it’s a great way to get those reviews.
Emilie Pacheco
Emilie Pacheco
Digital Marketing Manager, Naturium


After researching several review platforms, Naturium finally found the full package with Yotpo. Taking full advantage of the advanced on-site features, Naturium immediately set up a Q&A system. It was extremely important for Naturium to address every question from curious new customers to provide a seamless and educated shopping experience. 

As reviews started pouring in, customers also began raising questions and suggestions about products. Many customers liked the droppers on the brand’s bottles, but they felt a pump could be even more useful. The Naturium team, who made it their mission to keep an open and honest line of communication with their customers, took action on that feedback. They’ve since changed their initial design and the droppers were replaced with pumps, as suggested, and in no time they had gathered even more positive reviews. 

In addition, Naturium also leverages the positive reviews in their social ads. Yotpo has made it easier than ever for the brand to take their most impactful reviews and turn them into eye-catching, high-converting social ads.

in repeat customers
It’s really important to make your brand accessible to your customers. Yotpo has helped us do that with reviews, and the Q&A section has been really helpful in terms of our customer communication and boosting sales and credibility.
Haley Polkes
Brand Manager, Naturium
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