Taing couldn’t get enough of the local snacks during his time living and working in Japan. When he returned to the US, he was frustrated to discover that there were almost no authentic Japanese options back home. Taing decided to address this snack-tastrophe head on, and Bokksu — the premium Japanese snack subscription service — was born.
In 2016, Taing was packing boxes by hand to send out to family and friends, hoping his idea would work. Today, Bokksu has grown into a 12-person team with a fulfillment center in Osaka, where boxes are packed and shipped worldwide. As Bokksu’s subscriber count grew, Taing realized it was time to look for a tech partner who could scale with them.
Bokksu had evolved from a startup with a focus on acquisition to an established business with a significant customer base. While the company had successfully captured the taste buds of snackers around the world, their customers lacked the opportunity to engage with each other and to share their love of Bokksu with friends. The brand needed a solution that could scale with them, integrating not only with their existing tools, but also with the tools they were planning on adding as they continued to grow.
“We had to think what technologies would help us scale better and were worth the investment,” said Taing. “In addition to retaining customers, we also wanted to be able to attract new ones. So it was a two-fold challenge.”
Taing decided it was time to invest in a technology platform that would allow Bokksu to focus on customer retention and engagement as well as acquisition.
Bokksu used reviews and visual marketing to give excited customers a voice and drive community engagement and retention. As Taing explains, “Reviews directly influence how we create our boxes, which shows our customers that we value and listen to their feedback.” Bokksu also created a points program which weaves UGC and loyalty & referrals together, incentivizing customers to leave reviews in exchange for points.
Bokksu took full advantage of Yotpo’s widgets and integrations, using UGC collected from their existing customers in order to inspire new ones. Through Yotpo’s FOMO integration, Bokksu deployed pop-up notifications featuring reviews. They retargeted potential customers with customer feedback in abandoned cart Facebook messages with the Octane AI integration. By using reviews in Google GSRs, Rich Snippets and Google Shopping, Bokksu was able to build credibility and drive high-intent traffic to their site. Finally, with Yotpo’s referral solution and email integration with Klaviyo, Bokksu automatically prompted shoppers who left five-star reviews to refer friends.
