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LSKD Makes SMS the Heart of Their Marketing Strategy With Yotpo

A man and woman wearing LSKD sweatshirts
Industry
Fashion & Accessories icon Fashion & Accessories
Platform Shopify Plus
Location Australia
Products
SMSBump
Reviews
Loyalty & Referrals
Visual UGC
0 %
of reviews received via SMS
0 x
ROI on SMS campaign
0 %
increase in subscribers

About

Australian activewear brand LSKD continues to take pride in being ”customer obsessed” when it comes to creating great experiences. As shopping behavior is ever-changing, LSKD utilizes Yotpo’s full suite of products to create the most intuitive and seamless customer journey and keep those customers coming back.

One year with Yotpo

Main Takeaways
LSKD has continued to see massive growth after a year with the Yotpo platform.
After seeing great results from their combined SMS and loyalty campaigns, LSKD saw the value in leveraging another one of Yotpo's powerful platform synergies.
Yotpo enabled LSKD to easily add Reviews to their current suite of solutions, setting them up for future successes.
Two women modeling LSKD sports bras

Where are they now?

Main Takeaways
LSKD has built a wide, engaged community — a challenge in a saturated eCommerce market — with Yotpo's advanced tools and expert guidance.
The brand uses SMS marketing to effortlessly spark two-way communication with that community and gain valuable feedback.
With SMS now connected to both Reviews and Loyalty, LSKD is taking their entire marketing automation strategy to the next level. Customers can earn points for signing up, easily submit product reviews, get updates about their points balance and points expiration, and so much more — all via text.
LSKD knows that, to create long-lasting relationships with this community, they have to look beyond the first purchase. Now they are turning their focus to retention, and Yotpo's products are making it easier than ever to create experiences that bring customers back.
Two MMS messages sent by LSKD
James Reu, LSKD headshot

”SMS is the heart of our marketing automation strategy, leveraging product reviews, loyalty and a ton of other campaigns. It connects everything and has proven to be our most effective channel.”

LSKD brand logo James Reu, Ecommerce Manager at LSKD

Results so far

Main Takeaways
LSKD increased SMS subscriber collection by 173% in the past year.
SMS review requests account for 39% of all reviews received.
LSKD is collecting over 1,000 reviews per week, allowing them to cultivate their community's voice across their site, build trust, and influence purchase decisions.
An SMS campaign sent to loyalty members, which offered VIPs early access to the brand's newest product, saw an impressive 147x ROI.
LSKD's growth shows no signs of slowing down, and the brand is already considering adding another Yotpo product to double down on their retention efforts.
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