eBooks & Guides 104 Resources

Make this Black Friday & Cyber Monday your best yet with these campaign flow templates & segmentation tips.

Understand how CFOs think about loyalty from financial analysis and planning.

How segmentation, flow optimization, and regional targeting, can maximize ROI while minimizing costs.

Not getting the most out of your AI tools? Our eBook will help you craft prompts like a pro.

Includes program frameworks for brands with varying purchase frequencies and an inspiration gallery.

Keep your customers smiling by avoiding these 10 SMS marketing mistakes.

Use these best practices when asking for reviews and take advantage of our new review request email updates.

Here are 11 ways to optimize your website to boost eCommerce conversion rates.

Learn winning Black Friday marketing strategies and get hot takes from top eCommerce experts.

All your questions (yes, all of them) about customer retention are answered in this comprehensive guide.

Inflation, price hikes, a cost of living crisis: Where does this leave customer loyalty & retention among Brits?

We asked. Aussie shoppers answered. Here's what keeps them coming back to your brand, again and again.