Dakine Ramps Up Customer Content & Drives On-Site Conversion

  • Industry
    Industry
    Outdoor & Sporting Goods Company
  • Platform & Agency
    Platform & Agency
    Magento and Forix
  • Challenge
    Challenge
    Build a powerful brand community to build trust and boost sales
  • Solution
    Solution
    Generate and showcase reviews on-site and implement Q&A on product pages to engage with their community and gain valuable product feedback
  • Results
    Results
    152% High purchase likelihood, 20% increase in average order value, 71% increase in average time on site
Founded in Hawaii in 1979, Dakine is an American outdoor clothing company that specializes in alternative sports apparel and equipment.

Company

Today, they’re based in Hood River, Oregon, and sell tailor-made products for people who love to ski, surf, snowboard, skateboard, mountain bike, windsurf, kiteboard, and travel.

In 1980, Dakine introduced the first adjustable footstrap for windsurfing, and since then, they have continued to focus on building durable products that solve everyday issues for athletes. Their mission is “to create unique products that are meaningful to their global community of riders and to build deep relationships within that community.”

 

“Since integrating Yotpo to our site, we have seen a significant lift in our conversion rate and engagement, resulting in a huge increase in review-recommended product sales.”
Monique Anderson
Monique Anderson
Web Manager
152%
Higher Purchase Likelihood
After Engaging with On-Site UGC

Challenge

Dakine long understood the power of brand communities, and the need to display customer reviews on their site to build consumer trust and boost sales. They searched for a solution that could kick start their review generation efforts, engage customers throughout the buyer journey, and guide hesitant shoppers to checkout.

It was important for Dakine to add a layer of social proof across their site, both to “validate their customers’ positive experiences and to catalyze peer-to-peer marketing.”

Solution

Following the referral from their web development agency, Forix, Dakine easily integrated Yotpo across their site, fully customizing the features to match their brand. With Yotpo, they sent out targeted review requests and collected tons of customer content to display on site. This also gave them insight into what customers were saying about their products.

“Yotpo’s product reviews have been very valuable in strengthening our consumer relationship, ensuring that we continue to build products that work,” Anderson stated. The feedback that Dakine received from their customer reviews and on-site community Q&A helped them recognize customer pain points, improve their products, and enhance the overall shopping experience on their site, further driving on-site conversion.

71%
Uplift in Average
Time On Site
“Yotpo helps us listen and measure how our products fare in the real world. We have taken direct action based on our customers’ experiences, from CS issues all the way to the design team, and product changes for future releases.”
Advice
“Yotpo has been a dream to work with from the start. It's so easy and fast to moderate reviews from the dashboard and respond to product-related questions. The marketing and social tools are incredible; they are a great way to incentivize customers to leave post-purchase reviews.”
Monique Anderson
Web Manager
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