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Fan Favorites logo Fan Favorites logo

The top brands that are driving customer obsession in 2021.

Fan Favorites logo

Yotpo presents the year’s most compelling eCommerce brands that inspire obsession through exceptional experiences. From hot up-and-comer brands, to the more established names offering innovative new experiences, put these brands on your radar now.

Shopper Obsession

Shoppers obsess over these companies, and they express their love in public ways that elevate the brand.

Exceptional experiences

These brands offer incredible customer experiences that go beyond the transactional and build relationships.

Brand Personality

Most of these brands have a distinct voice or persona that's accessible to customers.

Booming business

With a strong following in their court, many of these brands have seen impressive business growth.

Great story

Fans are able to connect with and latch onto the strong narratives that these brands create.

Brand Values

Many of these brands have clear values that are integral to their business and products.

Yotpo logo

Yotpo’s eCommerce marketing platform empowers brands of all sizes to accelerate their online business and create a community of loyalty customers, giving Yotpo unique perspective into the qualities that spark obsession among shoppers.

Affordable Cosmetics
Revolution Beauty The Disruptor

High-quality beauty products at affordable prices

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Keto Cereal
Magic Spoon The nostalgist

High-protein, low-carb cereal that tastes like childhood

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Natural Inhalers
Füm The Bohemian

Bringing the benefits of aromatherapy anywhere

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Ceramic Grills
Big Green Egg The foodie

High-quality ceramic kamado-style charcoal grills

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Allergen-free Food
Partake Foods The baker

School-safe, allergen-free cookies that taste delicious

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Coffee Skincare
frank body The humorist

Cheeky, coffee-based Australian skin care line

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CBD Products
CBDistillery The Alt Thinker

Offering an alternative path to a healthy balanced life

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Inclusive Makeup
UOMA Beauty The rebel

Beauty that starts the moment you decide to be yourself

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Natural Skincare
Naturium The botanist

High-performance, plant-powered skincare

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Edible Dough
Doughp The enthusiast

Serving up nostalgia with every scoop of cookie dough

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DIY Art
Bob Ross The Classic

Art supplies, novelty merch, and devoted fans of the late painter

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Scientific Haircare
Olaplex The Sensation

Repairing damaged hair like a pro, from the inside out

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Fitness Trackers
Whoop The Innovator

Wearable tech providing sleep and fitness insights

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Ethical Activewear
Girlfriend Collective The Recycler

Ethically made activewear for a less polluted planet

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Adaptive Bras
Intimately The Leader

Disability-inclusive lingerie and an empowered community

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Meet the people Behind The Fan Favorites

Cristina Dinozo Senior Director of Marketing Communication, Yotpo
What do you do all day?

I have the lucky job of dreaming up projects that get people excited about Yotpo.

Who's your fave Fan favorites icon

Tracksmith makes the torture of running look positively exquisite. Between the atmospheric photos, magazine quality features, and no-days-off mantra, it resonates with my inner runner and makes me want to shell out beaucoup bucks, even if I choose to Netflix & Chill 90% of the time.

Shiri Schnur Creative Director, Yotpo
What do you do all day?

I’m the crazy monster that roams the halls of yotpo looking for design misconduct.

Who's your fave Fan favorites icon

I’m addicted to Palais des Thés. Usually I'm a coffee drinker but here is a brand that not only has the most delicious and unique teas, their design culture is super strong - from their tea bag design to their type of products that extend to the pretties accessories you want to have at tea time.

Kate Bould Communications Manager, Yotpo
What do you do all day?

I support brand projects, run social, and lead community for Amazing Women in eCommerce.

Who's your fave Fan favorites icon

Hudson Hemp. It's literally close to home, beautiful branding, amazing regenerative farming practices, and in 2021, who doesn't need a little CBD?

Lindsay Sakraida Director of Content, Yotpo
What do you do all day?

I’m a content strategist and wordsmith, and I love bringing customer stories to life.

Who's your fave Fan favorites icon

As someone who is obsessed with plants, but is also accustomed to usually killing them, I really love how Bloomscape makes gardening feel less scary and personal. I’ve especially appreciated their brand during quarantine!

Lindsay MacDonald Content Marketing Writer, Yotpo
What do you do all day?

Writer, editor, and all-around content person for Yotpo products and beyond.

Who's your fave Fan favorites icon

Naturium. I love their skincare; it's non-toxic, cute, affordable, it leaves my skin feeling great. What more could you ask for? I can't think of a single other thing!

Mor Shani Creative Producer, Yotpo
What do you do all day?

Head of Vibes! I design experiences that make our customers and brand come alive.

Who's your fave Fan favorites icon

I love Kiara Naturals, from the founder's story to the amazing natural products. Everything comes together in one beautiful brand and product.

Interested in Yotpo?
Schedule a call with one of our marketing consultants to learn more.
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