BVAccel, Yotpo & Shopify Plus Increased Cupshe’s Sales by 101%

  • Industry
    Industry
    Swimwear
  • Platform & Agency
    Platform & Agency
    Shopify Plus & BVAccel
  • Challenge
    Challenge
    Create relevant content for English-speaking consumers to help build trust in a new audience and increase conversions
  • Solution
    Solution
    Generate tons of English content in the form of authentic customer reviews
  • Results
    Results
    83% increase in US traffic to Cupshe’s website, 101% increase in US sales, generated over 146,000 reviews
Fast-fashion swimwear brand Cupshe is devoted to providing woman with on-trend designs at affordable prices

Company

Cupshe was founded in 2014 by Chinese entrepreneur Mike Zhao. The swimwear and apparel brand has been in hyper-growth since its inception, driven by Zhao’s vision of being a leading player in the women’s fast-fashion industry.

Cupshe’s goal is to inspire “confidence and beauty through redefined and affordable fashion.” They sell trendy designs at factory prices, offering young women fashion for the right price. Their success is largely due to their heavy emphasis on branding. They believe in building the Cupshe experience into every interaction a customer has with their brand.

Solutions like Yotpo are easy wins for merchants. Letting your brand’s consumers vouch for you and your products is the most effective form of social proof.
Nikki Johnson
Nikki Johnson
Strategic Partnerships Manager, BVAccel
101 %
Increase
In US revenue

Challenge

As Cupshe prepared to expand their international presence and enter the US market, they needed to customize their site to match the American shopping experience, while still retaining their brand identity throughout the buyer journey. Cupshe also needed to create relevant content for English-speaking consumers that would help them build trust and communicate with a new audience.

So, they hired digital marketing agency BVAccel to develop a website that would enable them to build a strong brand presence in the US.

 

Solution

BVAccel upgraded Cupshe to Shopify Plus so they could take ownership of their brand and easily customize the entire user experience, from product discovery to checkout. Next, BVAccel implemented Yotpo to improve Cupshe’s conversion rates and help them generate tons of English content in the form of authentic customer reviews.

“Working with Yotpo is a dream. We know that when we introduce our merchants to Yotpo, they are well taken care of. The Yotpo team serves as an extension of our own.” Nikki Johnson Strategic Partnerships Manager, BVAccel

24 %
Increase
In Average Order Value
Reviews prevent consumers from bouncing off the page and give buyers the information they need to purchase confidently.
Advice
“Shopify Plus is the solution for merchants who want to really own their brand and when you pair the best platform with the best-in-breed integrations and technology stacks, like Yotpo, it’s sure to be a success.”
Nikki Johnson
Strategic Partnerships Manager, BVAccel
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