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PSD Underwear Leverages Yotpo as Best-in-Class Solution to Drive Retention

Woman in leopard print PSD Underwear
Industry
Fashion & Accessories icon Fashion & Accessories
Platform Shopify Plus
Location USA
Products
SMSBump
Reviews
Loyalty & Referrals
0 x
More orders from loyalty & SMS customers
0 x
ROI on loyalty member win-backs
0 %
Redeemer repeat purchase rate
0 %
More content collected via SMS

About

PSD Underwear is built on two key brand values: authenticity and personalization. Their customer community uses clothing as an avenue of self-expression, and to PSD, underwear should be no exception. In line with their product and values, the brand aims to bring personalization to every step of their customer journey, and a consolidated marketing platform has allowed them to execute.

Challenge

Main Takeaways
PSD Underwear wanted to keep their tech stack lean while still leveraging best-in-class technology.
The brand needed a focused retention strategy to maximize CLTV, especially with rising CAC.
They needed a strategic partner to help them leverage best practices throughout each customer journey.

With rising CAC and increasing competition over the last 12 months, PSD Underwear knew they needed to make a shift toward retention. By doubling down on personalizing the buyer journey, the brand could promote repeat purchases from the shoppers they worked so hard to acquire — they just needed the right partner to get them there.

PSD sought a solution that could not only provide top-tier technical products to enable the personalized journeys they wanted to create, but could also provide the strategic guidance to continuously drive retention down the line. If they could find all of that and more on one platform to keep their tech stack lean, they’d hit the jackpot.

Man and woman modeling PSD underwear's Playboy collection
PSD eCommerce Director Gian Singh headshot

”While we’ve always had a focus on retention, it’s now more crucial than ever to get it right. We want to make it as easy as possible for the customer we paid so much to acquire to continue to shop with us again and again.”

PSD Underwear logo Gian Singh, eCommerce Director, PSD Underwear

Solutions

Main Takeaways
PSD Underwear chose Yotpo to provide top solutions and streamline their tech stack.
The brand moved from Klaviyo SMS to SMSBump, enabling them to build an omnichannel subscriber growth strategy, engage with their most loyal customers more effectively, and achieve maximum deliverability even in peak send times.
PSD Underwear leaned on Yotpo’s customer success expertise to provide best practices and strategic recommendations.

PSD Underwear turned to Yotpo to provide the solutions they were looking for to drive retention. They knew they wanted to increase customer lifetime value, so they looked to leverage two key channels together: their loyalty program and SMS marketing.

By migrating to Yotpo SMSBump from Klaviyo SMS, they could leverage extensive subscriber collection tools to immediately capture more customers across more channels, access more tools to communicate with international customers, and strategize on a best-performing segmentation strategy. The team created specific, loyalty-focused and reviews-centric SMS flows to personalize their communications to loyalty members — and it’s this level of segmentation using data from all of Yotpo’s products that was at the heart of PSD’s success.

PSD Underwear SMS marketing texts

”Having SMS marketing and our loyalty program so closely tied together has been the most substantial advantage in our retention strategy.”

PSD Underwear logo Gian Singh, eCommerce Director, PSD Underwear

Results

Main Takeaways
PSD Underwear sees the greatest incremental value when leveraging multiple Yotpo products to personalize messages for loyalty members, including 5x more orders per loyalty customer.
Loyalty customers signed up for SMS have a 1.5x higher redemption rate vs. loyalty customers not subscribed to SMS.
Review generation increased by 411% through SMS review requests.
PSD saw 625x ROI on abandoned cart flows tailored to loyalty members.

After migrating, PSD experiences a multitude of benefits: consistent review content generation, increased subscriber growth and revenue from SMS and loyalty, and increased retention rates as a result of strategic recommendations and integrated products on the Yotpo platform.

PSD sees the biggest success when their customers are engaged in various channels. Their loyalty customers who are also subscribed to SMS purchase 5x more orders compared to their loyalty-only customers. Not only does engaging these loyalty customers on SMS impact repeat purchase numbers, it also leads to greater redemption rates compared to Loyalty-only customers. Tailoring redemption reminders for customers on SMS pays off to the tune of 1.5x higher redemption rates.

In addition, PSD now sees 71x ROI on their personalized loyalty win-back flows reminding customers of their point balance, and by offering loyalty points for reviews (requested via SMS!), the brand increased review generation by 411%.

PSD started leveraging advanced segmentation, like sending abandoned cart SMS flows to existing loyalty members to remind them of perks, a strategy that drove 625x ROI (compared to 52x ROI when the same messages were sent to non-loyalty members in the same timeframe).

By working closely with the Yotpo customer success team to increase retention, PSD has been able to get the most out of the Yotpo platform, supercharging their retention rates and overall revenue.

”We feel like we have a strategic partner that we can leverage for guidance. A lot of the multi-tool platforms are not necessarily the best in breed, but Yotpo is an exception. If you want to focus on retention, go with Yotpo, its platform, and best-in-class products.”

PSD Underwear logo Gian Singh, eCommerce Director, PSD Underwear
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