Bulk Reaches New Audiences with Yotpo and The Pixel

  • Industry
    Industry
    Health & Beauty
  • Platform & Agency
    Platform & Agency
    Magento & The Pixel
  • Challenge
    Challenge
    Help Bulk develop a more recognizable brand to scale with their expansion
  • Solution
    Solution
    Implement a scalable eCommerce platform and UGC solution to engage and educate customers
  • Results
    Results
    200,000+ reviews collected across domains, 1,000+ reviews per month per domain, 30% YoY growth, 150% uplift in average time onsite
With a strong focus on high-quality ingredients, Bulk is committed to helping customers achieve their health and fitness goals.

Company

Fourteen years ago, two university students in England were looking to boost their weightlifting results with protein supplements. Faced with a lack of information on the ingredients in these products, they decided to simply make their own.

Now, Bulk has evolved from their protein supplement roots to encompass a whole host of health and fitness products, from vitamins to sports equipment and more, across 13 countries in Europe and counting.

Since day one, their core mission of transparency and providing customers with only the highest-quality products has been the driving force of their success.

Yotpo’s incorporation of UGC into the buying process on Bulk.com enhances the user experience and is a direct example of a premium technology partner adding to the value and complementing the performance of a Magento Commerce website.
Stephen Leyton
Founder, The Pixel
150%
uplift
in average time on site

Challenge

With a shifting focus on different health product categories and an expanding international business model, Bulk was looking to take their eCommerce presence to the next level. Creating products in new categories opened them up to different demographics, and they needed to ensure that their brand reflected their growing vision and appealed to their widening audience.

To achieve this, Bulk was looking to invest in developing a more recognizable brand and building a dedicated following. They needed a solution that would allow them to engage their community, form a competitive differentiator that would set them apart from other products in the space, and establish Bulk as a place for holistic health, not just for muscular men looking to bulk up.

Solution

Bulk needed to ensure their eCommerce platform could handle the requirements that came with expansion, including multi-site operations and seamless integration with their ERP system. They turned to Magento specialist agency The Pixel, who migrated the brand from their existing bespoke solution.

To bolster their brand-building initiative and support their expansion efforts, The Pixel recommended a switch to Yotpo’s solutions for Reviews and Visual UGC, a move that enabled Bulk to tap into the power of authentic customer content on social, in emails, and onsite. As a company that sells nutritional products, Bulk is bound by the restrictions of the FDA, which scans their site on an almost daily basis for incorrect or misleading information. To protect their customers, Bulk wanted to leverage the power of social proof to let shoppers do the talking for them.

Magento Commerce Cloud, implemented expertly by The Pixel, gave us the agility and the tools to meet unexpected demand and cater for peak trading periods, providing a fast experience regardless of visitor volume.
 Benjamin Bénichou
Benjamin Bénichou
eCommerce Project Manager, Bulk
200,000+
Reviews
collected across all domains
Advice
Yotpo's trusted and proven UGC solution combined with the scalability of Magento Commerce Cloud provides brands with an intuitive, agile user experience that drives sales and success.
Stephen Leyton
Founder, The Pixel
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