Challenge

While AX Paris was already connecting with their customers using email, this single revenue stream wasn’t driving as much growth as they had hoped. As a channel email was stable and reliable, but they knew there was untapped potential when it came to reaching customers where they spend most of their time: their mobile devices. "With customers spending more time on their phones, we wanted to find a revenue-driving solution, like SMS, to effectively bridge the gap," says Barney Brown, CEO of Multidigital, AX Paris’ marketing agency.

AX Paris, in partnership with Multidigital, considered how they could supplement their email efforts with even more revenue-driving engagements to take their marketing to the next level. SMS marketing seemed like a logical — and innovative — next step to connect with their valued customers in a new and unique way.

The question then remained, which SMS provider should they turn to? To maximize their chance of success, it was clear that they needed an approachable solution with a dedicated representative knowledgeable in SMS best practices to lead the way. That’s why they chose Yotpo SMS & Email.

Solution

AX Paris was ready for a new and innovative channel that would allow them to both engage their existing customers and grow new relationships. After evaluating several SMS providers, they discovered that Yotpo SMS & Email checked all of their boxes for their primary SMS needs: ease of use, a deep Shopify integration, and innovative product functionality ranging from top converting subscriber collection tools for every step of the customer journey, to hyper-targeted segmentation capabilities that allow brands to connect with their customers like never before. "Yotpo SMS & Email was the most approachable of all SMS solutions we evaluated. To learn how easy it was to use and how well it integrated with Shopify solidified our decision," says Brown.

AX Paris, Multidigital, and Yotpo SMS & Email grew a successful partnership from the start. "The onboarding process was incredibly seamless. There were no pain points at all and we were impressed by the innovative product functionality, especially the deep integration between Shopify and Yotpo SMS & Email, which allows us to personalize every engagement. Our CSM was fantastic and took time to talk through best practices — the important information you want to hear from the offset," says Brown.

The partnership continued to blossom as AX Paris built a strong relationship with their Yotpo SMS & Email Customer Success Manager. Thanks to their CSM’s guidance and expertise, the brand felt confident leveraging best practices and recommendations to roll out an effective and engaging SMS strategy. "Normally," says Brown, "a CSM will tell you how to do it as opposed to sitting there and going through it with you — that’s what’s different about Yotpo."

Results

Since joining Yotpo SMS & Email in August of 2021, AX Paris has seen impressive list growth. Using the platform’s advanced suite of subscriber tools, including top of the line pop-ups, embedded forms, and checkout opt-in, they were able to drive more than 100k SMS subscribers in just their first month.

As part of their welcome strategy, AX Paris reached out to all customers who had signed up with hyper-targeted messaging, while following up with those who had not yet completed a purchase. Making sure to target the right customer with the right message — rather than batching and blasting — has been key to AX Paris’ success with SMS. "We saw really great ROI on our Welcome Flows," says Brown, speaking to the 90x ROI the brand saw from this flow alone.

But subscriber collection is not the only area where AX Paris has seen undeniable success. While email marketing remains a top strategy, they now rely heavily on SMS marketing to engage their audience and keep their revenue climbing. Their creative campaigns keep their customers informed of the latest and greatest deals as well as product launches and restocks, resulting in a significant increase in ROI.

Out of all the campaigns thus far, BFCM is where AX Paris has really seen SMS marketing shine. On top of the 49k subscribers they collected in November, they also leveraged Yotpo SMS & Email's advanced segmentation to achieve a 55x ROI on BFCM campaigns, while maintaining an incredibly low 0.68% unsubscribe rate. These results wouldn’t have been possible without the brand’s thoughtful pre-BCFM subscriber collection and targeted campaigns.

AX Paris can’t imagine their tech stack without Yotpo SMS & Email. By using SMS to communicate with customers in addition to email, the brand has seen a whopping 6.5x increase in ROI. "SMS has been an extremely valuable revenue source for us since partnering with Yotpo. The ROI portrayed is competitive in comparison to our other high revenue driving channels," says Arun Anand, Managing Director of AX Paris. And they’re just getting started — AX Paris and Multidigital hope to reach one million subscribers in the coming months, and they’re well on their way.

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