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How AX Paris Went From Zero to 100k SMS Subscribers in One Month

Model in red dress
Industry
Fashion & Accessories icon Fashion & Accessories
Platform Shopify Plus
Location UK
Products
SMSBump
0 k
SMS subscribers in one month
0 x
ROI on BFCM campaigns
0 x
higher ROI on SMS than email

About

AX Paris is making waves in the fashion world — and bringing trending, celebrity styles to their customers’ fingertips. From work staples to impressive party dresses, this UK-based shop enables their clientele to find the perfect look for whatever event they’re attending next.

Challenge

Main Takeaways
Before joining Yotpo SMSBump, AX Paris relied solely on email to connect with customers, but felt they weren’t achieving their maximum revenue potential with a single channel.
Their marketing agency, Multidigital, strategically recommended SMS as an ROI-driving solution to reach their primarily mobile audience.
Together, the brand and agency sought an approachable SMS platform with a support system in place to share best practices and guide their strategy.

While AX Paris was already connecting with their customers using email, this single revenue stream wasn’t driving as much growth as they had hoped. As a channel email was stable and reliable, but they knew there was untapped potential when it came to reaching customers where they spend most of their time: their mobile devices. "With customers spending more time on their phones, we wanted to find a revenue-driving solution, like SMS, to effectively bridge the gap," says Barney Brown, CEO of Multidigital, AX Paris’ marketing agency.

Woman modeling a white puffer coat

AX Paris, in partnership with Multidigital, considered how they could supplement their email efforts with even more revenue-driving engagements to take their marketing to the next level. SMS marketing seemed like a logical — and innovative — next step to connect with their valued customers in a new and unique way.

The question then remained, which SMS provider should they turn to? To maximize their chance of success, it was clear that they needed an approachable solution with a dedicated representative knowledgeable in SMS best practices to lead the way. That’s why they chose Yotpo SMSBump.

Headshot of Barney Brown, Founder of Multidigital

”With customers spending more time on their phones, we wanted to find a revenue-driving solution, like SMS, to effectively bridge the gap.”

Multidigital logo Barney Brown, Founder of Multidigital

Solution

Main Takeaways
AX Paris chose Yotpo SMSBump as their SMS marketing provider because it met all of their platform needs, including ease of use, innovative product functionality, and deep integration with Shopify.
The Yotpo SMSBump team guided the brand through a seamless onboarding process, taking a personalized approach to their goals and making SMS easy to understand.
AX Paris built a strong and trusting relationship with their Customer Success Manager, who they can rely on to provide a winning SMS strategy every step of the way.

AX Paris was ready for a new and innovative channel that would allow them to both engage their existing customers and grow new relationships. After evaluating several SMS providers, they discovered that Yotpo SMSBump checked all of their boxes for their primary SMS needs: ease of use, a deep Shopify integration, and innovative product functionality ranging from top converting subscriber collection tools for every step of the customer journey, to hyper-targeted segmentation capabilities that allow brands to connect with their customers like never before. "Yotpo SMSBump was the most approachable of all SMS solutions we evaluated. To learn how easy it was to use and how well it integrated with Shopify solidified our decision," says Brown.

Two iPhones showing text messages from AX Paris

AX Paris, Multidigital, and Yotpo SMSBump grew a successful partnership from the start. "The onboarding process was incredibly seamless. There were no pain points at all and we were impressed by the innovative product functionality, especially the deep integration between Shopify and Yotpo SMSBump, which allows us to personalize every engagement. Our CSM was fantastic and took time to talk through best practices — the important information you want to hear from the offset," says Brown.

The partnership continued to blossom as AX Paris built a strong relationship with their Yotpo SMSBump Customer Success Manager. Thanks to their CSM’s guidance and expertise, the brand felt confident leveraging best practices and recommendations to roll out an effective and engaging SMS strategy. "Normally," says Brown, "a CSM will tell you how to do it as opposed to sitting there and going through it with you — that’s what’s different about Yotpo."

”Yotpo SMSBump was the most approachable of all SMS solutions we evaluated. To learn how easy it was to use and how well it integrated with Shopify solidified our decision.”

Multidigital logo Barney Brown, Founder of Multidigital

Results

Main Takeaways
AX Paris grew their subscriber list by over 100K in their first month with Yotpo SMSBump.
The brand saw a 90x ROI on their Welcome Flows and 55x ROI on BCFM campaigns.
They also saw a 6.5x increase in ROI with SMS marketing compared to email marketing alone.

Since joining Yotpo SMSBump in August of 2021, AX Paris has seen impressive list growth. Using the platform’s advanced suite of subscriber tools, including top of the line pop-ups, embedded forms, and checkout opt-in, they were able to drive more than 100k SMS subscribers in just their first month.

Email and SMS subscriber collection pop-up

As part of their welcome strategy, AX Paris reached out to all customers who had signed up with hyper-targeted messaging, while following up with those who had not yet completed a purchase. Making sure to target the right customer with the right message — rather than batching and blasting — has been key to AX Paris’ success with SMS. "We saw really great ROI on our Welcome Flows," says Brown, speaking to the 90x ROI the brand saw from this flow alone.

But subscriber collection is not the only area where AX Paris has seen undeniable success. While email marketing remains a top strategy, they now rely heavily on SMS marketing to engage their audience and keep their revenue climbing. Their creative campaigns keep their customers informed of the latest and greatest deals as well as product launches and restocks, resulting in a significant increase in ROI.

Out of all the campaigns thus far, BFCM is where AX Paris has really seen SMS marketing shine. On top of the 49k subscribers they collected in November, they also leveraged Yotpo SMSBump’s advanced segmentation to achieve a 55x ROI on BFCM campaigns, while maintaining an incredibly low 0.68% unsubscribe rate. These results wouldn’t have been possible without the brand’s thoughtful pre-BCFM subscriber collection and targeted campaigns.

AX Paris can’t imagine their tech stack without Yotpo SMSBump. By using SMS to communicate with customers in addition to email, the brand has seen a whopping 6.5x increase in ROI. "SMS has been an extremely valuable revenue source for us since partnering with Yotpo. The ROI portrayed is competitive in comparison to our other high revenue driving channels," says Arun Anand, Managing Director of AX Paris. And they’re just getting started — AX Paris and Multidigital hope to reach one million subscribers in the coming months, and they’re well on their way.

”SMS has been an extremely valuable revenue source for us since partnering with Yotpo. The ROI portrayed is competitive in comparison to our other high revenue-driving channels.”

AX Paris logo Arun Anand, Managing Director, AX Paris
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