Go back iconCase Studies

Moroccanoil Drives 5x ROI With Yotpo Loyalty & Referrals

Moroccanoil
Industry
Health & Beauty icon Health & Beauty
Platform Adobe Commerce (Magento)
Location USA
Products
Product logo / Logo / Loyalty Loyalty & Referrals
Websites
0 x
ROI
0 x
Increase in LTV per active customer
0 %
Made 2+ purchases in the first 90 days

About

A fan-favorite hair care brand, Moroccanoil is dedicated to transforming customers’ hair and skin with argan oil.

Challenge

Main Takeaways
Moroccanoil had a loyalty & referrals program for years but realized they needed a more strategic partner to tailor the program to the brand’s aesthetic and business goals.
Loyalty members needed more ways to engage with the program, like earning points for non-spend behaviors, to drive specific changes to purchase behavior.
Moroccanoil’s previous loyalty & referrals solution had a disjointed redemption experience, where customers needed to copy and paste discount codes from the rewards page, interrupting the buyer journey and resulting in low engagement.
Moroccanoil

Solution

Main Takeaways
As part of the program revamp, Moroccanoil focused on offering more rewarding experiences - for example, customers could choose between redeeming a gift or using a discount, as well as experiential benefits, such as 1-on-1 consultations with a virtual stylist.
Yotpo’s campaign flexibility enabled Moroccanoil to introduce incremental habits by defining key customer benchmarks, like purchasing five times or hitting a targeted goal spend. The result? Increased purchase frequency and basket size.
To increase their share of wallet, the brand created loyalty & referrals experiences that encouraged customers to try new products and categories.
By integrating redemption experiences directly into their checkout flow, Moroccanoil allowed customers to seamlessly access and redeem rewards.
Moroccanoil
Moroccanoil

”We’ve had a loyalty & referrals program in place for a few years, but as it continued to grow, we knew we needed to transition to a more sophisticated solution that could scale with our business. Yotpo helped us completely redesign our loyalty & referrals program on a tight timeline. We’re thrilled with the results — not only is it a beautiful program, but we’ve seen an increase in customer engagement since it launched.”

Moroccanoil Genna Rodney, Associate Manager, CRM & Loyalty

Results

Main Takeaways
Moroccanoil launched a revamped program in just six weeks.
They immediately saw impact by creating a more cohesive, engaging shopping experience — 45% of loyalty members made 2+ purchases in the first 90 days.
By offering more enticing rewards — diverse products, diverse discounts, and experiential benefits — shoppers enthusiastically engaged with the program. In fact, members that made a program redemption had a 2.2x higher CLTV than those that had not used a reward.
SHARE

Recent Case Studies

Don't postpone your growth
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.

Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS
Yotpo customers logos
Yotpo customers logosYotpo customers logosYotpo customers logos