For Brian and Kelley Nabavi, working out is more than just a part of a healthy lifestyle — it’s their passion, and that passion extends beyond their own workout regimens, too. They wanted a way to empower others to achieve their fitness goals and have fun doing it.
They created Til You Collapse, a line of workout gear designed to motivate people of all ages, shapes, and sizes to push themselves further to reach their fitness goals. For their brand, empowerment is as important as the activewear, and they wanted to ensure their marketing efforts would effectively engage customers and keep them inspired.
In an increasingly competitive market, Til You Collapse wanted a way to engage their loyal fanbase differently with unique, memorable experiences.
The brand was already engaging customers through all the regular marketing channels, like email and social, but they wanted a way to get even more intimate with their customers. Because the brand is built on empowerment, it was essential for Til You Collapse to build more personal connections that would ensure their shoppers feel confident and supported. They wanted to create an exclusive group for their loyal customers to talk to them more directly, and SMS marketing seemed like the ideal channel to facilitate those conversations.
As a small team, Til You Collapse needed an SMS marketing solution that was both cost effective and low effort — ideally, an out-of-the-box program they could get started with right away to assess its efficacy before committing to the channel.
After seeing rave reviews for Yotpo SMS & Email, and already having seen success with Yotpo Reviews and Loyalty, Til You Collapse knew that getting started with Yotpo SMS & Email was a no-brainer.
Til You Collapse started on a basic Yotpo package to test the waters before diving in. The experience was seamless with quick onboarding and easy message and flow set up — they could even take advantage of top-performing message templates to get started right away. The brand was also able to capitalize on Yotpo SMS & Email’s integration with Shopify to deepen their understanding of customers for better, more personalized segmentation.
Their customers loved the direct text messages, and it became clear early on that their SMS channel was going to be a success.
In no time, the brand upgraded to Yotpo SMS & Email’s higher tier package, giving them access to a dedicated SMS Strategist who worked with them to create best practices to take their SMS channel to the next level. Soon, they were adding more subscriber collection tools, new SMS flows, and tailoring each message to every customer, enabling them to build those high-value relationships they were seeking.
With their SMS strategy built out, Til You Collapse has been able to have direct conversations with customers that not only foster loyalty, but help the brand better understand their shoppers’ preferences and interests. And, their customers love the extra attention, replying to texts with thanks, suggestions, and feedback. Now, with the ability to better engage shoppers, they’ve also increased repeat purchases. Til You Collapse now drives over 27x+ ROI on their SMS engagements, including over 15% CVR on win back message series, 16x ROI on new product launch campaigns, and 21% CVR on their Black Friday & Cyber Monday campaigns.
Yotpo SMS & Email has also allowed the brand to build hyper-tailored message experiences. They’ve now created personalized content both for loyal customers and new shoppers. With these easy-to-use flows, every customer gets the right message based on where they are in their buyer journey.
Til You Collapse has also been testing the use of SMS and email together to understand which channel drives higher engagement for which customers and what types of messages convert more frequently. So far, SMS is their highest converting channel, with an average engagement rate of over 70% on all their messages.
With Yotpo SMS & Email’s unique integration with Yotpo Reviews, Til You Collapse is also collecting user-generated content, like product reviews, photos, and videos, directly through text messages — a collection strategy that results in a 66% higher conversion rate than content collection via email alone.
