Hope Health Supply Climbs to the Top of Google Search

Industry
Health
Platform & Agency
Shopify
Challenge
Leverage reviews and Google Seller Ratings to increase their visibility on Google
Solution
Switching to a Google Trusted Reviews Partner to showcase reviews & ratings on Google search
Results
2.5x increase in conversion rates, 38% decrease in CPC, 50% increase in ROAS, 119% increase in Google search impression shares

Hope Health Supply was missing out on a steady stream of Google traffic because they didn’t have the right reviews partner.

Company

This family owned business was founded during the pandemic, at a time when basic health supplies were in high demand and human safety was at risk. The family were upset to see brands price gouging for crucial health products, and they realized they could help slow the spread of COVID-19 by providing high quality medical products at an affordable price.

“Switching technology providers can be a big move, but Hope Health Supply is getting so much more for their investment in such a short time. Their conversion rate increased more than double after switching to Yotpo from Stamped.io. Reviews are a powerful tool when paired with the right company that can take them to the next level.”

Steve Dorazio

Vice President of Media & Technology, Hope Health Supply

50%

Increase in Return On Ad Spend

after leaving Stamped.io

Challenge

Hope Health Supply was receiving tons of glowing reviews about their high-quality products, but they were continuously getting outranked by their competitors in Google. With health supplies being searched for more than ever before, this was a huge missed opportunity.

“Hope Health Supply wasn’t with a Google Verified reviews partner,” explains Steve Dorazio, Vice President of Media & Technology at Hope Health Supply. “Therefore, all the reviews they were collecting with Stamped.io weren’t helping with their paid Google ads or organic ranking.”

Hope Health Supply knew they needed to upgrade from an unverified platform, like Stamped.io, to a Google Verified company, so they immediately searched through the list of Google Preferred Partners. Hope Health Supply was considering other review providers, but quickly saw the added importance of having intelligent review collection and display capabilities.

Solution

Hope Health Supply wanted a partner like Yotpo that would enable them to fully optimize their review strategy and maximize their overall Google ad budget. Their goal was to collect top-notch reviews and build trust in their brand and products, from discovery on Google all the way through checkout.

With Yotpo’s 2-in-1 Review Requests, Hope Health Supply was able to quickly collect Google Verified product and site reviews in one flow. In just one month, they swiftly hit Google’s minimum requirement of 100 site reviews and were able to showcase their Google Seller Ratings in their search and display ads.

“Since switching to a review solution that empowers us to implement star ratings in Google, Hope Health Supply has seen a huge uplift in traffic and very positive ad results,” Dorazio says. “[It’s been] truly game changing.”

“Implementation and set up with Yotpo was super easy and seamless. They have an excellent Customer Success team that made our transition from Stamped.io to Yotpo as smooth and painless as possible. We are a family-owned business and having Angelo every step of the way has given us a sense of security that we pride ourselves on giving our own customers.”

38%

Decrease in

Cost Per Click

Results

Two months after switching to Yotpo, Hope Health Supply has collected thousands of reviews and injected social proof into their Google strategy, helping them maximize their return on ad spend (ROAS) and boost their overall SEO rankings.

“With the help of Yotpo’s Google Partnership, Home Health Supply’s Google search impression shares skyrocketed by 119%.” Dorazio says. “We’ve seen a 50% increase in ROAS and a 38% decrease in our cost per click. It goes to show how being with the right reviews provider can make such a profound impact on your overall Google search strategy”.

Yotpo’s multi-channel solution also allowed Hope Health Supply to use both email and SMS channels to collect reviews, reaching customers directly and efficiently. “Our main priority was increasing presence on Google, but what we weren’t expecting was the overall increase in repeat customers that came back to the store after filling out a review,” Dorazio says.

Advice

When picking a reviews provider, invest in a quality review solution that enables you to capture quality content quickly and display it throughout your site and digital marketing channels.