BCP Increased Conversions by 7X with Loyalty and Referrals

  • Industry
    Industry
    Home, Garden & Pets
  • Platform & integrations
    Platform & integrations
    Shopify Plus
  • Challenge
    Challenge
    Build a foundation of loyal customers and generate excitement around BCP to create true brand advocacy.
  • Solution
    Solution
    Creating a program that rewards customers for a variety of meaningful actions and makes it as easy as possible for them to refer friends.
  • Results
    Results
    A loyalty program that laid the foundation for a highly successful referral marketing strategy that attracted high value customers to the brand.
Launched in 2002 as Sky Billiards, Best Choice Products has transformed into a thriving and diverse eCommerce brand.

Company

Best Choice Products has come a long way from its founding as a billiards company in 2002. BCP is now an industry-leading brand that manufactures and sells high-quality products at low costs. The company handles over 1,200 items and prides themselves on their excellent customer service and savings-focused attitude.

We saw an increase in high-value customers that were coming to us through our referral program. These shoppers were already sold on our brand and became even more profitable over time.
Kelly Klopfer
UX Design
40%
Increase in LTV

Challenge

As BCP grew, they wanted to both reward their most loyal customers for consistently making repeat purchases, and empower them to share the brand and help BCP earn new ones as well.

On average, prior to launching a loyalty program, 2.6% of BCP’s visitors went on to make purchases. This is about the industry average, but brands with active word-of-mouth marketing initiatives are able to attract traffic that converts at a much higher rate. BCP needed a platform that would help them engage their current customer base and generate more high-value, referral-based traffic.

Solution

The “BCP Rewards Program” gives users the ability to earn points through nine different actions including general purchases and following the brand on different social media channels. These points can be redeemed for discounts on future purchases directly at checkout, and by accumulating points, shoppers can rise up to additional VIP tiers. Shoppers that reach the top tier of their VIP program by completing various purchases, actions and referrals earn points and discounts 2X faster than new shoppers.

An important component of BCP’s incentive marketing program is their rewards page; it’s the one-stop-shop where customers can not only check their VIP status and earn points, but also easily refer friends.

7.69
Clicks per referral link share
Referred customers convert 7.06X more effectively
Advice
“We saw an increase in high-value customers that were coming to us through our referral program. These shoppers were already sold on our brand and became even more profitable over time.”
Kelly Klopfer
UX Designer
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