Best Choice Products has come a long way from its founding as a billiards company in 2002. BCP is now an industry-leading brand that manufactures and sells high-quality products at low costs. The company handles over 1,200 items and prides themselves on their excellent customer service and savings-focused attitude.
As BCP grew, they wanted to both reward their most loyal customers for consistently making repeat purchases, and empower them to share the brand and help BCP earn new ones as well.
On average, prior to launching a loyalty & referrals program, 2.6% of BCP’s visitors went on to make purchases. This is about the industry average, but brands with active word-of-mouth marketing initiatives are able to attract traffic that converts at a much higher rate. BCP needed a platform that would help them engage their current customer base and generate more high-value, referral-based traffic.
The “BCP Rewards Program” gives users the ability to earn points through nine different actions including general purchases and following the brand on different social media channels. These points can be redeemed for discounts on future purchases directly at checkout, and by accumulating points, shoppers can rise up to additional VIP tiers. Shoppers that reach the top tier of their VIP program by completing various purchases, actions and referrals earn points and discounts 2X faster than new shoppers.
An important component of BCP’s incentive marketing program is their rewards page; it’s the one-stop-shop where customers can not only check their VIP status and earn points, but also easily refer friends.
