Yandy was founded in 2005, starting out as a small start-up operated out of Founder Chad Horstman’s garage in Arizona. By championing body positivity and fairly-priced, fashion-forward products, Yandy is now a go-to for sexy intimates and cheeky Halloween costumes. The lingerie brand also recently broke into the swimwear vertical, launching Yandy Swim at New York Fashion Week and sponsoring the swimsuit event at Miss USA.
Guided by the mantra “Own Your Sexy” and driven by a “passion for design, fit, and fashion,” Yandy continues to innovate products that empower the modern female.
Yandy used Yotpo to generate customer reviews & photos and leverage that content to improve their search acquisition and on-site experience. However, the brand needed to maximize marketing efforts, especially on paid channels, and make the most of Halloween & Valentine’s Day — crucial holidays for Yandy’s sales.
Though Yandy had seen previous success with retargeting Dynamic Product Ads (DPAs) on Facebook, during Halloween 2017, their DPA ad performance declined. Despite testing different approaches for targeting and bidding throughout Q4 2017, their ROAS barely reached a fraction of what it was.
Since they had already collected tons of great customer content with Yotpo, Yandy tried running DPAs featuring product reviews and ratings. Yotpo Ads made it possible for Yandy to target shoppers who had recently visited or abandoned carts on their site.
Using artificial intelligence, Yotpo Ads algorithmically pull the highest-converting reviews for specific products that visitors were previously looking at. These dynamic ads are particularly powerful because of Yotpo’s seamless Facebook partnership and integration, which allows Yandy to push forward the best reviews and constantly optimize their ads.
By mixing in social proof from past buyers, the new ads encouraged shoppers to click through and helped eliminate doubts before making a purchase. These Yotpo DPAs outperformed the past ads and ensured that their marketing efforts were extremely cost-efficient. Yandy’s click-through rates (CTR) tripled while their cost per click (CPC) decreased by 72%, dropping as low as $0.15.
In addition, Yandy’s relevance score on Facebook doubled due to higher user engagement compared to standard DPAs.
