YOTPO SMS IS BUILT NATIVE FOR
Turn Subscribers Into Revenue
with
Scale your subscriber list and maximize revenue by delivering the right message at every touchpoint with the leading eCommerce SMS marketing app for Shopify.
Shopify brands increasing SMS revenue with Yotpo SMS
233%
average lift in subscribers
83%
more revenue from engaged subscribers
54%+
of SMS revenue from flows alone
25%
of total revenue for eComm brands
Grow Your List. Boost Engagement. Drive Revenue.
Your complete toolkit for a winning SMS marketing strategy - designed to help you build an engaged audience and deliver the right message at every touchpoint.
Grow Your List
Brands see a 75% increase in pop-up CVR with On-Site Verification, along with 9+ fully compliant opt in forms. Our customers get free access to Black Crow AI to target subscribers at the optimal time to opt-in.
Segment Your Shoppers
With access to 180+ data points on shopper activity, purchase history, customer behavior, and AI predictive data, brands can identify key segments to target. Save time combing through data with AI-generated segments and focus on what really matters, your messaging strategy.
Trigger Revenue-Driving Flows
Brands using Yotpo SMS see over 54% of SMS revenue generated from flows that leverage powerful customer events and triggers. By using real-time behavioral data, brands can target subscribers in high-intent moments and drive conversions
Send Targeted Campaigns
Our customers see a 73% higher ROI with Yotpo’s targeted campaigns compared to general blasts. Brands using Yotpo deliver higher-engaging messages with RCS and and tailored AI Campaigns, while also saving 30% of time creating targeted multi-step multi-channel SMS & Email experiences.
Build Stronger Customer Relationships
With two-way conversations with conversational text messaging, in-app SMS chat, and help desk integrations, brands using Yotpo keep customers engaged and maximize customer loyalty. Use AI to send personalized product recommendations, giving each subscriber a tailored experience.
Understand Performance
Our 12+ advanced analytics dashboards give comprehensive insights that go beyond just SMS revenue. Understand your spend, clicks, conversions, and month-over-month growth with customizable dashboards, and work with a dedicated Growth Strategist to continuously improve your strategy.
See Yotpo SMS in Action
Learn how Yotpo SMS turns subscribers into revenue. See how you can scale your subscriber list, send targeted messages throughout the customer journey, continue to optimize your strategy with full-channel analytics.
Transparent SMS Pricing. Zero BS.
Pay as you go. No carrier fee increases, no contact list fees, no platform fees and no bizarre termination clauses. Just transparent SMS pricing surprise free. Yotpo Email & SMS customers also get free access to Black Crow AI.
An SMS marketing platform that goes beyond just SMS
Our retention marketing platform supercharges your SMS. Think first-party data, and seamlessly connected insights and solutions that deliver a killer SMS experience every single time.
RCS
Simply Higher Engaging Texts
Don’t leave money on the table with boring texts that get lost and ignored. Turn your SMS into RCS messages (available only at Yotpo) and ensure each and each subscriber is engaged.
Black Crow AI & Tailor Segments
AI for Smarter Engagement
Identify shoppers and key segments with Yotpo and Black Crow AI. Create high performing messages and personalized shopper experiences with AI-backed strategies, in half the speed.
Multi-Message Campaigns
SMS & Email Together
Launch smart marketing campaigns in minutes with our multi-step, multi-channel builder. Send follow-ups based on previous interactions, and save time and effort switching between SMS and email.
Retention Dashboard
Customer Analysis that Drives Revenue
Maximize revenue by truly knowing your customers and their behavior, with full retention marketing tools like RFM plus, Email, Loyalty, Reviews, & Subscriptions data built right within the platform
Platform Connections
SMS Experiences that Connect
Create revenue-driving texts throughout the customer journey with platform-connected experiences. Leverage SMS for higher-converting loyalty program engagements and drive redemptions
For Shopify brands, Yotpo SMS is a no-brainer.
Everything you expect from an SMS provider.
Know Your Audience
Targeted Messaging
Analyze Performance
Partnership & Support
Others
Grow your list
Acquire new subscribers with on-site tools like pop-ups, on-site verification footers, at checkout, and more.
AI-triggered pop-ups
Get free access* to Black Crow AI’s List Growth tool to trigger pop-ups at the optimal time to boost conversion by 300x. *Annual SMS & Email brands only.
AI-powered identity resolution
Get free access* to Black Crow AI’s Identity Resolution tool to identify 100% of on-site shoppers by unifying customer data across devices & sessions. *Annual SMS & Email brands only.
Unified data layer
Leverage first-party data and customer data from Yotpo Loyalty & Reviews to deliver timely and relevant SMS experiences throughout the customer journey.
Shopify-first platform
Our platform is built natively on Shopify so you can leverage the most amount of data points.
Others
Trigger core flows
Message subscribers when they take action (make a purchase, abandon a cart, etc) to target them in high intent moments.
Send and schedule campaigns
Use one-off campaigns to promote new products and special offers using emojis & images.
RCS
Deliver interactive, on-brand experiences that strengthen customer trust and improve engagement.
Multi-channel drip campaigns
Build and execute tailored multi-step, Email & SMS campaigns in a single setup to create personalized customer journeys and deliver the right message at the right time.
Others
Understand SMS performance
Get full visibility into subscriber engagement and revenue generated per message to see how your program is performing.
Multi-channel analytics
Understand how your Email & SMS programs are performing together and the impact of your communications strategy on your entire business.
Customizable attribution
Be in control of the timeframe in which a purchase is attributed to your SMS program to more accurately measure the impact of SMS on your program.
Others
Pay only for the messages you send
Transparent, surprise-free pricing that allows you to pay as you go.
Retention marketing specialist
Partner with a Yotpo strategist who is not only an SMS expert, but understands your business KPIs holistically.
“Our partners at Yotpo are always one step ahead of us, offering insights even before we realize we need help”.
Al Salomon
Director of Retention
83%
more revenue
83%
more revenue
“During BFCM we tested On-Site Verification and it blew our old version out of the water."
Rachel Hansen
Retention Marketing Manager
81x
ROI on Triggered Flo
81x
ROI on Triggered Flo
“SMS gave us a personalized touch when we needed it most, these details are what’s helped us retain customers”.
Kim Zorn
Global Performance Director
Frequently Asked Questions
What Is Yotpo SMS?
Yotpo is an SMS marketing tool that helps eCommerce stores connect with their customers and grow their sales. It’s an easy-to-use SMS marketing app for Shopify that sends personalized messages straight to mobile devices. You can use it to send text messages for abandoned cart recovery, shipping notifications, and cross-sell offers to bring in more purchases. With Yotpo, you can grow your SMS subscriber list and set up SMS campaigns that save time using automation. It helps you reach loyal customers, attract more of them, and improve conversion rates. Our platform also makes it simple to engage customers with messages that fit your brand voice. Yotpo’s customer success managers offer support to help you succeed. This SMS tool is perfect for anyone looking to boost their store’s sales, recover carts, and build relationships with subscribers. Plus, Yotpo seamlessly integrates with other marketing tools. Now, this gives you a complete solution to streamline your eCommerce marketing efforts.
What Features Does Yotpo SMS Offer for Customer Engagement?
Yotpo SMS is an advanced SMS marketing app for Shopify that offers powerful features to help businesses boost customer engagement and grow sales. For example, Yotpo supports SMS & Email multi-message campaigns. This lets you combine SMS texts with emails to reach customers at different touchpoints.
You can send personalized messages to specific segments and make your marketing more effective. With Rich Communication Services (RCS), you can include images, buttons, and interactive content in your text messages to make them more engaging. Alternatively, you can update your subscribers automatically based on specific actions they’ve taken (such as making a purchase).
Shopify merchants can also integrate Yotpo with platforms such as Facebook and Google to sync their data. Yotpo SMS also supports loyalty programs, UGC collection, and abandoned cart recovery to help businesses drive sales and retain customers.
Can I Personalize SMS Campaigns Using Customer Data?
Yes, you can personalize SMS campaigns using customer data with Yotpo SMS. Our SMS marketing app for Shopify makes it easy for businesses to send targeted text messages that resonate with their audience.
You can use customer segmentation to group customers based on behavior, purchases, or preferences. This ensures that your messages are relevant to each segment. We also support dynamic content by letting you include names or loyalty points in your SMS campaigns.
Yotpo SMS uses behavioral triggers to send timely text messages. For example, you can remind customers to complete their checkout if they abandon their cart or suggest related products after a purchase. Integration with Yotpo’s other tools adds loyalty updates or review requests so you can improve your marketing strategy.
With Yotpo’s analytics tools, you can track responses and improve your campaigns. This approach helps businesses attract more customers, boost sales, and recover abandoned carts.
What Analytics Does Yotpo SMS Provide?
Yotpo SMS provides powerful analytics to help businesses improve their marketing efforts. It tracks key performance metrics, including open rates, click-through rates, and conversion rates. All of this can tell you how well your SMS marketing campaigns are working. These insights make it easier to adjust and improve your messages.
Our platform offers customer insights to analyze behavior, such as purchase frequency, lifetime value, and average order value. The retention dashboards show repeat purchase rates, engagement levels, and churn predictions. If you use this, you'll get clear opportunities to re-engage your subscribers.
With A/B testing, you can test different campaign versions to find the most effective text messages. Segmentation analysis lets you see how campaigns perform across specific groups, such as demographics or purchase habits.
We also offer real-time reporting to help your business make quick adjustments to drive sales and increase incremental revenue.
Does Yotpo SMS Offer Support for New Users?
Yes, Yotpo SMS offers great support for new users through a quick onboarding process with simple steps. No coding skills are needed to get started.
Our platform offers 24/7 support through live chat and email to resolve any issues immediately. . New users can also work with dedicated strategists. These experts help set up SMS marketing campaigns, build workflows, and integrate with other tools.
Yotpo has a resource library filled with guides and tutorials. This helps users learn how to use the platform effectively. There are also pre-built templates that allow new users to launch campaigns quickly. They require minimal customization and are easy to start with.
For users switching from other SMS platforms, Yotpo can migrate your platform over in just two phone calls. It ensures data is imported smoothly and analytics training is also available. This helps users track SMS marketing performance and improve sales. It’s a perfect choice for Shopify store owners and eCommerce businesses.
Does Yotpo SMS Support Two-Way Customer Messaging?
Yes, Yotpo SMS supports two-way customer messaging. This feature lets you communicate directly with your customers through text messages. It improves engagement and builds stronger relationships.
With two-way messaging, your subscribers can reply to your SMS marketing campaigns. You can answer their questions, provide support, or solve issues quickly. Automation tools help handle common queries with pre-set replies, but you can still interact manually when needed.
You can also use this feature to gather customer feedback. For example, you can ask for reviews or opinions right after a purchase. Normally, this process is smoother if you use other Yotpo tools, like reviews.
Two-way messaging lets customers update orders directly. They can check statuses or make changes without hassle. Event-triggered responses allow you to follow up on customer actions, such as cart recovery messages. This feature ensures seamless communication and improves customer satisfaction.
What Is eCommerce SMS Marketing?
eCommerce SMS marketing is a way to use text messages to reach your customers and grow your business. It helps online stores send quick, direct messages to keep customers informed and engaged.
With SMS marketing, you can send updates, promotions, and reminders. It’s a great way to communicate with customers instantly. You can use it for flash sales, order confirmations, and cart recovery.
SMS platforms like Yotpo make it easy to manage and send campaigns. You can also create automated workflows to save time. This ensures your messages reach the right people at the right time.
eCommerce SMS marketing works for businesses of all sizes. It’s effective because people read and respond to texts quickly. Plus, it helps you build relationships, boost loyalty, and get more sales.
If you want to connect directly with your audience, SMS marketing for eCommerce is a powerful tool. It’s simple to use, delivers messages instantly, and achieves measurable results.
How Can I Do SMS Marketing?
First, choose a good SMS platform like Yotpo. Look for tools that help you manage campaigns and automate messages. Next, build your SMS list. Ask your customers to opt in by using signup forms or pop-ups. Once you have a list, plan your campaigns. Create short and clear messages that grab attention. Personalize your messages using customer names or purchase history. This makes them more engaging. Schedule your text messages at the right time. For example, send reminders about sales or abandoned carts when customers are most active. Track how your campaigns perform using analytics. Learn what works and improve.
With these steps, you can use SMS marketing to boost sales and build strong connections. It’s a quick and reliable way to communicate with your audience while driving measurable results. When done right, SMS marketing not only increases revenue but also fosters brand loyalty that keeps customers coming back.
Is SMS Marketing Legal?
Yes, SMS marketing is legal, but there are rules you must follow. These rules are designed to protect customers and ensure fair marketing practices. First, you need permission before sending messages. This means your customers must opt-in to receive texts. You can use signup forms or pop-ups to get their consent. Sending SMS without permission is not allowed.
Your messages must also include an option to opt-out. Add a simple way for customers to stop receiving texts, like replying with "STOP." This keeps your sms marketing compliant. You should avoid sending messages too frequently or at odd hours. Respect your customers by sticking to reasonable times. Following local laws, such as GDPR in Europe or TCPA in the U.S., is also important.
You can create a legal and respectful SMS marketing strategy by following these steps. This can help you build trust and keep your business safe. A thoughtful approach keeps you compliant and strengthens your brand’s reputation and customer relationships.
Is SMS Marketing Effective?
Yes, SMS marketing is very effective. It has high open and response rates, which makes it a great tool for engaging customers.
SMS messages have an open rate of 98%, compared to just 20-25% for emails. Around 45% of people respond to SMS messages, while email response rates are only 6%. This shows how SMS drives stronger engagement. Most customers prefer SMS for offers such as coupons or promotions. Businesses also see great results. For every dollar spent on SMS marketing, they earn $71 in return. SMS click-through rates are as high as 36%, much higher than email. With more customers opting in, SMS is becoming a key marketing channel. It’s efficient, cost-effective, and impactful. As SMS marketing grows, businesses adopting it early can gain a competitive edge. You can build stronger customer relationships and drive consistent growth by using its high engagement and ROI.