Blenders Eyewear Mixes in Social Proof to Power Facebook Ads

  • Industry
    Sunglasses, Accessories
  • Platform & Agency
    Platform & Agency
    Shopify Plus & Sum Digital
  • Challenge
    Scale their brand through cost-efficient, powerful ad creative that incorporated user-generated content
  • Solution
    Utilize Yotpo's Dynamic Facebook Product Ads to retarget shoppers with the power of social proof
  • Results
    62% increase in return on ad spend (ROAS), 2X higher click-through rates (CTR), and 38% decrease in cost per acquisition (CPA).
First-time entrepreneur Chase Fisher founded Blenders Eyewear ensuring high-quality, stylish, and affordable sunglasses.


As Chase explains, “There were no brands that were affordable enough and fit the San Diego style.” He seized the opportunity and built a direct-to-consumer business, tailor-made for Southern Californians like himself. By focusing on a local audience and niche market, Blenders developed a solid brand and soon became popular amongst international retailers.

You need good content and an even better customer experience — selling online won’t work without it. If you put yourself in the customer's shoes, it will help you a lot.
Chase Fisher
Chase Fisher
Founder of Blenders Eyewear
62 %
Increase in
Return on Ad Spend (ROAS)


Like many newcomers to the eCommerce scene, Blenders started out on Shopify and later upgraded to Shopify Plus. Backed by an Indiegogo campaign, he understood the power of word-of-mouth, but needed a solution to scale it and cement his brand.

Chase recognized the importance of customer content early on: “I looked to the Amazons of the world as an example, and saw that everything was built on reviews.” He decided to get Yotpo, initially just for customer reviews, star ratings, and commenting. He immediately saw the impact on customer engagement, community, and conversions, but he knew that to continue to grow, Blenders needed a solid strategy for using customer content to sell on social.


Working with Sum Digital marketing agency, Blenders decided to try incorporating user-generated content into their Facebook Dynamic Product Ads.

With Yotpo, they were able to take their best customer reviews and star ratings, and combine them with relevant product photos into effective ads. They were using FDPAs to retarget visitors with the exact product they had been browsing on site. With social proof, these highly-targeted ads would show hesitant shoppers just the right review of that product and bring them back to the site to checkout.

Click Through Rate (CTR)
״Build your business on passion and make it FUN. This will allow you to develop a more authentic, real, and personal customer experience."
"Listen to feedback and consistently tweak your process. If something isn’t working, try something else. eCommerce evolves and changes everyday so your business, products, and experience should too.".”
Chase Fisher
Founder of Blenders Eyewear