What's New at Yotpo

Discover the latest feature releases across all Yotpo product lines: Email & SMS Marketing, Reviews, and Loyalty.
Explore product updates
Filter By

Featured Updates

Slide background image
LOYALTY & REFERRALS
Loyalty Account Extension

Shopify Customer Accounts users can now access our Loyalty Account Extension. Customers can view points, tier status, join the program, or redeem rewards directly from their account page—motivating sign-ups and driving purchases with key info.

Slide background image
SMS LOYALTY & REFERRALS REVIEWS & UGC EMAIL
RFM Model

Gain confidence in your strategy with clear insights into customer purchase behavior, high-value segments, and future actions. Integrated with your tech stack, RFM empowers targeted marketing and boosts retention

Slide background image
REVIEWS & UGC
AI Reviews Summary

Showcase a concise summary of key topics from your reviews, enabling shoppers to make quicker, more confident purchase decisions.

Slide background image
REVIEWS & UGC
Reviews Atlas

Evaluate the impact of your reviews on conversions and get tailored recommendations for improvement, using unique metrics such as review quality, authenticity, and recency.

Slide background image
EMAIL
HTML Editor for Email

Build your emails in full with HTML- whether templates, campaigns, flows.

Slide background image
EMAIL SMS
Multi-Message Campaigns

With Multi-Message Campaigns, you can streamline the campaign process within a single set-up, allowing you to plan each touchpoint in your campaign strategy and clearly visualize your customers’ journeys.

Slide background image
LOYALTY & REFERRALS REVIEWS & UGC EMAIL SMS
Repeat Customer Dashboard

At scale, get an understanding of how your repeat customers purchase with your store including metrics such as AOV and total spend as well as median time between orders and customer retention between each order.

Slide background image
LOYALTY & REFERRALS
Revenue Performance Dashboard

Make important business decisions based on metrics that directly impact your revenue, elevate your reporting by clearly identifying revenue being driven by your loyalty program, and simplify your workflow by easily comparing different windows of time.

Slide background image
LOYALTY & REFERRALS
Free Black Crow AI Access

With Yotpo and Black Crow AI’s exclusive partnership, annual SMS & Email brands now get free access to Black Crow’s Email & SMS Growth Pack: unlocking the industry’s best identity resolution technology to boost customer engagement and revenue.

Slide background image
EMAIL SMS
RCS

Elevate your texts, creating a more engaging experience with your logo, colors, brand slogan and include rich media (videos, GIFs, etc.) directly in your messages

Slide background image
EMAIL SMS
On-Site Verification

Expedites the path to opt-in by enabling subscribers to leverage autofill to input both their phone number and the opt-in passcode, without them ever needing to leave the form.

Explore more of what's new

Slide background image
LOYALTY & REFERRALS
Loyalty Account Extension

Shopify Customer Accounts users can now access our Loyalty Account Extension. Customers can view points, tier status, join the program, or redeem rewards directly from their account page—motivating sign-ups and driving purchases with key info.

Slide background image
LOYALTY & REFERRALS
Shopify POS Extension

Support for Shopify's latest POS extension lets store clerks quickly view customer loyalty status and rewards, ensuring a seamless and personalized brand experience at every checkout.

Slide background image
LOYALTY & REFERRALS
Loyalty Points on PDP Widget

Showcase the opportunity to earn points directly on PDPs. Incentivize for spending, and memebrship, at each stage of the customer journey and shopping funnel.

Slide background image
LOYALTY & REFERRALS
Shopify Checkout Extension

Support a frictionless redemption experience, easily edit the look of your redemption experiences, and increase visibility of redemptoin opportunitiy at checkout. See a 108% improvement in Loyalty Participation Rate.

Slide background image
LOYALTY & REFERRALS
Loyalty Sticky Bar

Increase program visibility and enrollment rates by allowing customers to sign up for loyalty program from any page onsite via sticky bar. Increase redemption rate by 50%!

Slide background image
SMS LOYALTY & REFERRALS REVIEWS & UGC EMAIL
RFM Model

Gain confidence in your strategy with clear insights into customer purchase behavior, high-value segments, and future actions. Integrated with your tech stack, RFM empowers targeted marketing and boosts retention

Slide background image
REVIEWS & UGC
TikTok Shop

Seamlessly syndicate your hard-earned reviews to TikTok Shop to boost shopper engagement and drive more conversions.

Slide background image
REVIEWS & UGC
AI Reviews Summary

Showcase a concise summary of key topics from your reviews, enabling shoppers to make quicker, more confident purchase decisions.

Slide background image
REVIEWS & UGC
Reviews Atlas

Evaluate the impact of your reviews on conversions and get tailored recommendations for improvement, using unique metrics such as review quality, authenticity, and recency.

Slide background image
EMAIL SMS
Custom Fields in Pop-ups

Collect zero party data for future segmentation while maximizing subscribers

Slide background image
EMAIL SMS
Campaign Analytics Dashboard

Analyze your aggregate campaign performance across Email and/or SMS with trends over time for key metrics.

Slide background image
EMAIL
Customized Unsubscribe Pages

Customize the page customers see when unsubscribing from your marketing emails to ensure a seamless brand experience- even in the unsubscribe process.

Slide background image
EMAIL
HTML Editor for Email

Build your emails in full with HTML- whether templates, campaigns, flows.

Slide background image
EMAIL
Segment by Inbox Provider

Segment your audience based on inbox provider (e.g., Gmail, Outlook, Yahoo) to hone in on specific subscribers for deliverability or marketing goals.

Slide background image
SMS EMAIL
Tailor Campaigns

Seamlessly build highly effective campaigns based on AI insights for the best segments to target, the best times to send, copy assistance, and even what discounts are best to use, all for your specific campaign goals.

Slide background image
LOYALTY & REFERRALS REVIEWS & UGC EMAIL SMS
Repeat Customer Dashboard

At scale, get an understanding of how your repeat customers purchase with your store including metrics such as AOV and total spend as well as median time between orders and customer retention between each order.

Slide background image
LOYALTY & REFERRALS
Revenue Performance Dashboard

Make important business decisions based on metrics that directly impact your revenue, elevate your reporting by clearly identifying revenue being driven by your loyalty program, and simplify your workflow by easily comparing different windows of time.

Slide background image
REVIEWS & UGC
Target Syndication

Enable shoppers to read reviews in their preferred language, creating a seamless and engaging experience for every customer.

Slide background image
REVIEWS & UGC
Smart Sorting

Showcase your most influential reviews first and boost shopper engagement with the “Most Relevant” sorting option.

Slide background image
EMAIL
Click Visualization

Analyze your email campaigns with a click heatmap to see exactly which elements received the most engagement for better optimization in the future.

Slide background image
EMAIL
Conditional Email Content

Personalize the email content that displays for each subscriber, setting conditions to show elements of the email to only certain audiences.

Slide background image
EMAIL
Email Deliverability Analytics

See how your deliverability compares to benchmarks- with intuitive views to deep dive into everything from performance by inbox provider, to detailed bounce reasons.

Slide background image
EMAIL SMS
RCS

Elevate your texts, creating a more engaging experience with your logo, colors, brand slogan and include rich media (videos, GIFs, etc.) directly in your messages

Slide background image
EMAIL SMS
Enhanced Pop-Up Templates

Boost subscriber growth with a library of 50+ new templates backed by experts, and optimized for your industry

Slide background image
EMAIL LOYALTY & REFERRALS SMS REVIEWS & UGC
Retention Benchmarks

Directly in the dashboard, see how key retention metrics compare to brands of similar size and industry, providing strategic guidance on where opportunities may lie

Slide background image
EMAIL LOYALTY & REFERRALS SMS REVIEWS & UGC
Retention Dashboard

Visualize and track your key retention KPIs, monitor them over time, benchmark against competitors, and quickly identify opportunities for improvement.

All updates

LOYALTY & REFERRALS
Loyalty Account Extension

Shopify Customer Accounts users can now access our Loyalty Account Extension. Customers can view points, tier status, join the program, or redeem rewards directly from their account page—motivating sign-ups and driving purchases with key info.

LOYALTY & REFERRALS
Shopify POS Extension

Support for Shopify's latest POS extension lets store clerks quickly view customer loyalty status and rewards, ensuring a seamless and personalized brand experience at every checkout.

LOYALTY & REFERRALS
Loyalty Points on PDP Widget

Showcase the opportunity to earn points directly on PDPs. Incentivize for spending, and memebrship, at each stage of the customer journey and shopping funnel.

LOYALTY & REFERRALS
Shopify Checkout Extension

Support a frictionless redemption experience, easily edit the look of your redemption experiences, and increase visibility of redemptoin opportunitiy at checkout. See a 108% improvement in Loyalty Participation Rate.

LOYALTY & REFERRALS
Loyalty Sticky Bar

Increase program visibility and enrollment rates by allowing customers to sign up for loyalty program from any page onsite via sticky bar. Increase redemption rate by 50%!

SMS LOYALTY & REFERRALS REVIEWS & UGC EMAIL
RFM Model

Gain confidence in your strategy with clear insights into customer purchase behavior, high-value segments, and future actions. Integrated with your tech stack, RFM empowers targeted marketing and boosts retention

REVIEWS & UGC
AI-assisted Comments

Minimize the time and effort needed to respond to reviews, enhancing efficiency and streamlining customer engagement.

REVIEWS & UGC
Shareable Review Request Link

Expand your review collection strategy by generating custom review request links and sharing them across any channel, giving you greater flexibility in gathering valuable customer feedback.

REVIEWS & UGC
TikTok Shop

Seamlessly syndicate your hard-earned reviews to TikTok Shop to boost shopper engagement and drive more conversions.

REVIEWS & UGC
AI Reviews Summary

Showcase a concise summary of key topics from your reviews, enabling shoppers to make quicker, more confident purchase decisions.

REVIEWS & UGC
Reviews Atlas

Evaluate the impact of your reviews on conversions and get tailored recommendations for improvement, using unique metrics such as review quality, authenticity, and recency.

EMAIL SMS
Amped.io Integration

Connect your Amped.io list growth tools and send subscribers and other collected data to Yotpo for personalization and targeting.

EMAIL
Alfred! by Email Industries Integration

Easily send email addresses from Yotpo directly into Alfred for list cleaning and validation, then back into your Yotpo account- removing invalid, inactive, or toxic email addresses that are harming your deliverability.

SMS EMAIL
HiTide Integration

Send direct messages to your engaged Instagram followers to convert them to SMS & Email subscribers and capture data to enrich their customer profiles.

EMAIL
DMARC Verification

Yotpo's system will automatically check if you have a DMARC record and verify in-app, ensuring you are set up for the best possible deliverability.

EMAIL
Share emails via URL

Easily share email designs with collaborators outside the app via URL, making it easier to review and approve edits with collaborators as you design.

EMAIL
Mobile Editing Enhancements

Preview your mobile emails while still editing, getting a better view of mobile responsiveness to build more mobile-friendly designs.

EMAIL
Segment by Email Domain

Build segments based on the email domain of a subscriber- by exact or partial domain name.

EMAIL SMS
Custom Fields in Pop-ups

Collect zero party data for future segmentation while maximizing subscribers

EMAIL SMS
Stay AI Integration

Communicate with customers about their subscriptions by sending automated messages when a customer signs up for a new subscription, has an upcoming purchase, has a subscription expired, out of stock, and more.

EMAIL SMS
Wax Integration

Trigger and send What’s App conversations based on Yotpo lists, segments, and flows.

EMAIL SMS
Facebook Ads Integration

Connect your Yotpo SMS & Email account to Facebook Ads to sync lists & segments from Yotpo into Ad Audiences; and gather subscribers through Facebook Ads.

EMAIL SMS
Google Ads Integration

Connect your Yotpo SMS & Email account to Google Ads to sync lists & segments from Yotpo into Ad Audiences- making your Yotpo audience the target audience of your ad campaigns.

SMS
ReBuy Integration

Capture new SMS subscribers directly through Rebuy Smart Cart and optimize the post-purchase experience by adding ReBuy product recommendations in SMS flows for upsells and cross-sells.

EMAIL SMS
Campaign Analytics Dashboard

Analyze your aggregate campaign performance across Email and/or SMS with trends over time for key metrics.

EMAIL SMS
Map-based location segmentation

Build a location-based segment more flexibly by drawing a circle around your targeted geo-location.

EMAIL
Default merge tags

Set fallback values to appear when a merge tag lacks data for a particular subscriber. For example, "Hey Friend" vs. "Hey Jane" when first name is unavailable.

EMAIL
Customized Unsubscribe Pages

Customize the page customers see when unsubscribing from your marketing emails to ensure a seamless brand experience- even in the unsubscribe process.

EMAIL
HTML Editor for Email

Build your emails in full with HTML- whether templates, campaigns, flows.

EMAIL
Segment by Inbox Provider

Segment your audience based on inbox provider (e.g., Gmail, Outlook, Yahoo) to hone in on specific subscribers for deliverability or marketing goals.

EMAIL SMS
Multi-Message Campaigns

With Multi-Message Campaigns, you can streamline the campaign process within a single set-up, allowing you to plan each touchpoint in your campaign strategy and clearly visualize your customers’ journeys.

SMS EMAIL
Tailor Campaigns

Seamlessly build highly effective campaigns based on AI insights for the best segments to target, the best times to send, copy assistance, and even what discounts are best to use, all for your specific campaign goals.

SMS EMAIL
Elevar Integration

Leveraging Elevar’s identity resolution capabilities, identify more new and recurring customers who visit your site and seamlessly trigger Yotpo Email and SMS flows to reengage your audience with the most relevant content for them.

SMS EMAIL
Postpilot Integration

Re-engage your SMS & Email subscribers outside their inboxes and phones with direct mail. Easily connect lists and segments, or trigger direct mail as part of an automated flow to engage shoppers with personalized experiences straight to their mailboxes.

SMS EMAIL
Ubu Integration

Convert over 10% of your followers into SMS & email subscribers while gathering zero-party data for segmentation- with automated direct messages through Instagram and Facebook Messenger.

EMAIL SMS
Segment Integration

Automatically sync SMS & email events- like new subscribers, engagement with texts and emails, and more- to keep customer profiles on Segment accurate and current.

EMAIL SMS
Zapier Integration

Whether you’re syncing subscribers, sharing customer data for personalization, or passing events to trigger flows- connecting Zapier ensures seamlessly flowing data between your tech stack and Yotpo.

EMAIL SMS
Octane AI Integration

Use data from quizzes to send automated messages and personalize your texts & emails- and add Octane AI’s product recommendations into follow-up messages.

EMAIL SMS
Typeform Integration

Turn Typeform responses into rich customer data to personalize your SMS & email engagement- and automate flows based on forms being completed.

LOYALTY & REFERRALS REVIEWS & UGC EMAIL SMS
Repeat Customer Dashboard

At scale, get an understanding of how your repeat customers purchase with your store including metrics such as AOV and total spend as well as median time between orders and customer retention between each order.

LOYALTY & REFERRALS
New Referral Protection and Reporting

New detection mechanisms using email address and coupon code will prevent abuse and offer additional protection to your brand and offer more robust referral tracking - while also avoiding turning away legitimate new customers and winbacks.

LOYALTY & REFERRALS
New Referral Flexibility Options

Expand your referral program reach by selecting a time range to consider new or reactivated customers.

LOYALTY & REFERRALS
New Shopify Customer Accounts

Yotpo Loyalty now integrates seamlessly with Shopify’s New Customer Accounts, ensuring a smooth transition for Loyalty Members. This compatibility enhances the customer experience while maintaining the consistency and value of your loyalty program.

LOYALTY & REFERRALS
Revenue Performance Dashboard

Make important business decisions based on metrics that directly impact your revenue, elevate your reporting by clearly identifying revenue being driven by your loyalty program, and simplify your workflow by easily comparing different windows of time.

REVIEWS & UGC
Target Syndication

Enable shoppers to read reviews in their preferred language, creating a seamless and engaging experience for every customer.

REVIEWS & UGC
Smart Sorting

Showcase your most influential reviews first and boost shopper engagement with the “Most Relevant” sorting option.

EMAIL
Click Visualization

Analyze your email campaigns with a click heatmap to see exactly which elements received the most engagement for better optimization in the future.

EMAIL
Conditional Email Content

Personalize the email content that displays for each subscriber, setting conditions to show elements of the email to only certain audiences.

LOYALTY & REFERRALS
Free Black Crow AI Access

With Yotpo and Black Crow AI’s exclusive partnership, annual SMS & Email brands now get free access to Black Crow’s Email & SMS Growth Pack: unlocking the industry’s best identity resolution technology to boost customer engagement and revenue.

EMAIL
Email Deliverability Analytics

See how your deliverability compares to benchmarks- with intuitive views to deep dive into everything from performance by inbox provider, to detailed bounce reasons.

EMAIL SMS
RCS

Elevate your texts, creating a more engaging experience with your logo, colors, brand slogan and include rich media (videos, GIFs, etc.) directly in your messages

EMAIL SMS
Enhanced Pop-Up Templates

Boost subscriber growth with a library of 50+ new templates backed by experts, and optimized for your industry

EMAIL SMS
On-Site Verification

Expedites the path to opt-in by enabling subscribers to leverage autofill to input both their phone number and the opt-in passcode, without them ever needing to leave the form.

EMAIL LOYALTY & REFERRALS SMS REVIEWS & UGC
Retention Benchmarks

Directly in the dashboard, see how key retention metrics compare to brands of similar size and industry, providing strategic guidance on where opportunities may lie

EMAIL LOYALTY & REFERRALS SMS REVIEWS & UGC
Retention Dashboard

Visualize and track your key retention KPIs, monitor them over time, benchmark against competitors, and quickly identify opportunities for improvement.

30 min demo
Don't postpone your growth
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.

Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS
Yotpo customers logos
Yotpo customers logosYotpo customers logosYotpo customers logos
30 min demo
Don't postpone your growth
Check iconJoin a free demo, personalized to fit your needs
Check iconGet the best pricing plan to maximize your growth
Check iconSee how Yotpo's multi-solutions can boost sales
Check iconWatch our platform in action & the impact it makes
30K+ Growing brands trust Yotpo
Yotpo customers logos