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By connecting Yotpo Email & SMS to your Google Ads, you can sync any list or segment to Google to use as an audience for more targeted ads in the future.
Why it matters
This connection to Google Ads also allows for retargeting- meaning that you can create powerful, hyper-targeted segments in Yotpo Email & SMS that can be used as the audience in your ads. Because of the robust, unique segmentation data points from Yotpo, like your shoppers’ reviews history, their subscription behavior, their loyalty points balance, and more- you can now create even stronger audiences for your Google Ads.
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