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Yotpo x Google Ads Integration

Goals
Boost engagement
Increase conversion rate
Products
Product logo / Logo / SMS SMS
Product logo / Logo / Email Email

About

By connecting Yotpo Email & SMS to your Google Ads, you can sync any list or segment to Google to use as an audience for more targeted ads in the future.

Why it matters

Main Takeaways
Sync your lists and segments from Yotpo SMS & Email to Google Ads for retargeting.
Leverage Yotpo’s robust customer data points- like reviews history, subscription preferences, loyalty points balance, and more- for more hyper-tailored ad audiences.

This connection to Google Ads also allows for retargeting- meaning that you can create powerful, hyper-targeted segments in Yotpo Email & SMS that can be used as the audience in your ads. Because of the robust, unique segmentation data points from Yotpo, like your shoppers’ reviews history, their subscription behavior, their loyalty points balance, and more- you can now create even stronger audiences for your Google Ads.

Yotpo x Google Ads Integration
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Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

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