About
Catch up with Olivia Staub, Product Marketing Manager, as she covers Data Extensibility. We’ve expanded the ability to recognize behavior, automate, and personalize communication based on actions and data from our partner ecosystem.
Why it's different
Given that your customers interact in hundreds of ways with your brand, whether it be Yotpo-powered touchpoints or in other ways, we’ve expanded the ability to recognize behavior and leverage your customers’ actions and data from our partner ecosystem.
First, we've made it easier to set up integrations in the tech ecosystem with our new integrations center. The center has advanced discovery capabilities to find the right partner for your needs. Once you connect with your chosen partner, it's a one-time setup. This will link all relevant events and data to Yotpo products, giving you a quick view of all active integrations in one place.
This capability also allows you to source information directly from customers to further personalize communications. This level of data extensibility to source across your tech stack provides you with information and insights into your customers' behaviors and preferences so you can effectively communicate with them throughout their customer journey.
See it in action
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