The Retention Dashboard

Increase conversion rate
Increase CLTV
Boost engagement
Product logo / Logo / SMS SMS
Product logo / Logo / Reviews Reviews & UGC
Product logo / Logo / Loyalty Loyalty & Referrals
Product logo / Logo / Subscriptions Subscriptions


Ellie Garabedian, Product Marketing Manager, is walking us through The Retention Dashboard. The first of its kind, offering a groundbreaking home base to seamlessly analyze your retention strategy and quickly iterate for maximum impact. Consolidate vital data, make agile decisions, and overcome bandwidth constraints for effective customer retention.


Why it’s different

Main Takeaways
Tap into key customer retention metrics.
Analyze three core customer segments based on their number of orders.
Get actionable retention recommendations based on each customer segment and your Yotpo products.

The Retention Dashboard serves as your source of truth when it comes to customer retention. This centralized hub consolidates your key customer retention metrics and next steps in one place. No more filling in data gaps or second-guessing your strategy; it’s all at your fingertips.

Now, you can easily track metrics like: sales from repeat customers, number of repeat customers, distribution of customers across key segments, and behavior across each segment.

And, compare your retention trends over time to double down on what’s working and quickly change what isn’t.

Use the Dashboard to facilitate segment-specific analysis and identify how each customer segment impacts your overall retention. The segmentation logic categorizes all customers who have purchased in the selected time period and analyzes their behavior over the last 12 months.

These segments include one-time shoppers (customers who have purchased for the first time), returning customers (customers who have purchased twice), and frequent customers (customers who have purchased 3+ times).

Not only can you access all the data you need from the Dashboard but you can also tap into personalized recommendations for each customer segment so you always deliver the experiences that resonate.

What does this look like in action? Here are what your retention recommendation might look like:

- First-time shoppers: Turn one-time shoppers into brand enthusiasts by targeting them with an SMS or email campaign promoting your loyalty program, and sweeten the deal by offering loyalty points when they sign up.

- Returning customers: Encourage second-time customers to return to purchase by reminding them to redeem their hard-earned loyalty points.

- +3x customers: With the Retention Dashboard, see what percentage of your customers purchase 3+ times and make it easier for this segment to redeem loyalty points on product subscriptions.

Retention Dashboard mockup

See it in action

Main Takeaways
Quickly evaluate your holistic retention performance to build a retention strategy.
Understand how different customer segments impact your retention.
Overcome bandwidth constraints and the “do more with less” mentality.

The Retention Dashboard does the heavy-lifting for you, dramatically streamlining your daily to-dos. By identifying strengths and weaknesses within each of your customer segments, you can allocate resources effectively and focus efforts where they will have the greatest impact on customer lifetime value.

By automatically segmenting your customers into three key segments by number of purchases, you can understand how each segment contributes to sales. And get action recommendations to engage with customers depending on where they’re at in their journey.

Let’s get even more granular with the dedicated Customer Segment Analysis tool. Say you analyze your customer segments and identify a group of engaged two-time purchasers with positive reviews. You aim to transition them from the 'Returning' to the 'Frequent' customer segment.

You can segment your customers by a number of attributes including: number of orders, SMS engagement status, loyalty VIP tier status, review sentiment, and likelihood to purchase again.

Get real time analysis of each unique segments purchase behavior and easily compare the AOV, time between orders, average number of purchases and average spend of each segment.

To take action engaging your newly created segment, you can either save this strategic customer segment to use later or create a campaign to engage these customers now. You decide to create an SMS campaign to offer an exclusive discount code for this weekend only, targeting this segment. Once you’ve scheduled and sent the campaign, check its revenue and immediately see how it impacted the number of customers who moved from that ‘Returning’ customer segment to ‘Frequent’ customer segment.

No more guessing what will keep your customers coming back. The information and strategies are right at your fingertips! And, Instead of manually collecting and analyzing data from multiple sources, you can access comprehensive insights in one place.

Retention Dashboard customer segments
Al Salomon headshot

”This dashboard provides data and insights that would otherwise live on multiple different platforms. Having this in one place allows us to stay ahead of the game.”

DIME Beauty company logo Al Salomon, Director of Retention