
“…sometimes, less is more…”
I really loved this text from Madhappy - it was a great reminder that sometimes, less is more. The clean format with minimal imagery and a strong, punchy message immediately grabbed my attention. I’m a huge fan of SMS that feels intentional, not cluttered, and this one was a perfect example of that. I’m also a sucker for a well-done collaboration, and the Madhappy x Guest in Residence partnership just made sense. The brands align so seamlessly from an aesthetic and values standpoint, and the imagery they used to support it was incredibly strong - simple, elevated, and totally on brand for both sides. The text was so well done it actually got me to click through and purchase from the collection, which speaks volumes. It didn’t feel overly promotional - it felt curated, cool, and considered.