“The brand message invites shoppers to splurge on little luxuries, without guilt.”
The home of radical pleasure. This is Flamingo Estate’s brand manifesto and common thread throughout their marketing assets and experiences. The brand message invites shoppers to splurge on little luxuries, without guilt. The marketing wraps its arms around users, inviting them to experience a small piece of beauty with each item and join the personal community of others doing the same. It’s rare to shop a brand so consistent in both its message and execution, and that’s what keeps me coming back for more with this one (plus, there is such a surplus of content that I'm ever-curious to keep exploring what else the team is up to!). You can see this messaging in the wild through their luxury pop-ups, their viral moments, their website, and their culturally relevant emails.