Body Glove gets to know — and reward — their most engaged customers with Lexer and Yotpo Loyalty
Watersport apparel brand Body Glove was looking for a loyalty solution that was both easy to launch and easy to manage. The brand used Yotpo to launch their Beach Club Loyalty & Rewards Program, and enlisted Lexer’s help in understanding the lifetime value and order frequency of their loyalty program members in comparison to customers that were not part of the program. Body Glove also wanted insights into how those same metrics differ by each of the loyalty tiers, so they could get an overall understanding of the program’s performance.
The Yotpo and Lexer integration allows brands to sync their loyalty and reviews data into Lexer, enabling brands to identify and recognize their most loyal and valuable customers, thereby enabling them to celebrate their biggest supporters and enhance their customer engagement strategies.
Body Glove can now see that loyalty program members have a 31% higher purchase frequency than non-loyalty members. In fact, loyalty members are 62.5% more likely to make a second purchase. Further, loyalty members have a 24% higher lifetime value than non-loyalty members, and Gold-level tier loyalty members have a 530% higher average order value than the Bronze-level tier.
