Mixhers integrates with Gorgias and Yotpo to create a seamless customer journey
Mixhers — a supplement brand for women, by women — wanted to strengthen their customer retention and reduce churn. They were trying to achieve this while remaining efficient with a small but mighty Customer Support team. The brand turned to Yotpo and Gorgias to help them lighten the load and streamline operations.
Yotpo’s deep multi-product integration with Gorgias made it the perfect fit to power Mixhers’ retention engine with reviews and SMS marketing, while ensuring the CS team had full visibility of the customers’ interaction with the brand across these channels.
Mixhers implemented Yotpo SMSBump, Reviews, and Loyalty to streamline various customer touchpoints and improve retention. Through reviews, Mixhers gathered strong social proof that allowed them to significantly increase on-site conversions. The Mixhers Girl Rewards program further helped increase repeat purchases, while SMS marketing allowed the brand to communicate at scale with their customer base. These additions have resulted in a much smoother and effortless experience for their customers — all while maintaining quick and efficient support and chat communications via Gorgias.
The Yotpo and Gorgias integration allows Gorgias to consolidate high-level customer data points in one place. The integration has not only resulted in significant contributions to Mixhers’ retention figures but has also played a crucial role in reducing churn rates. As a result, the brand witnessed an 11% decrease in churn during the last quarter.
