Bed Threads boosts AOV with Dream Club, powered by Yotpo Loyalty
Linen bedding brand Bed Threads has had significant new customer acquisition over the last few years, driven by paid media. Looking for a solution for re-engaging customers, minimizing churn, and lifting CLTV, the brand reached out to Elephant Room for support.
To meet the brand’s goals, the agency implemented Yotpo Loyalty & Referrals. Bed Thread, Elephant room and Yotpo’s local Australian team were able to quickly build and execute a unique and on-brand tiered loyalty and referrals program, Dream Club. Leveraging Yotpo’s data, insights, and loyalty expertise, Elephant Room was able to set up smarter segmentation and create more dynamic customer experiences that boost engagement.
Yotpo’s solutions have provided Bed Threads with a significant uplift in AOV for loyalty and referral customers. Since the launch, the brand has seen a 60% increase in average order value for customers who redeemed points, creating a new segment of high-value customers and giving the brand a strong incentive to better market and grow the program.