Excellence Award

EMEA Excellence Award EMEA Excellence Award

This award recognizes an outstanding agency for boundary-pushing work that elevated client growth, while also honoring the depth of the partnership and expertise in Yotpo implementations

LiveArea is a full-service global customer experience and commerce agency for brands. Their expertise lies in connecting brands and people through creative commerce experiences.

Nuun Triples Customer Lifetime Value with LiveArea and Yotpo

When Nuun launched over a decade ago, it was heavily focused on growing its retail distribution. However, with changing consumer behaviors in the food and beverage space exacerbated further by the COVID-19 pandemic, Nuun shifted its focus to online growth, customer engagement, and customer retention, and the brand turned to LiveArea to design a loyalty program that not only starts conversations with customers but fosters an emotional connection to their brand.

LiveArea leveraged Yotpo’s Loyalty and Referrals solutions to create Nuun+, a tiered, points-based program that rewards repeat purchases and encourages referrals from members. LiveArea analyzed customer data to deeply understand Nuun’s customer journey. The team designed the program to be community-centric by rewarding members with extra points for following the brand’s social channels, signing up for their email newsletter, or reading a blog post, further reinforcing an emotional connection to the brand.

Nuun is healthy hydration — their electrolyte-enhanced drink tab is gluten-free, dairy and soy-free, safe for clean sport, and plant-based.

Together, Yotpo and LiveArea offer a combined ability to understand client goals and objectives and deliver successful solutions, working hand in hand to ensure efficiency and flawless execution. LiveArea’s partnership with Yotpo adds considerable value to their business by delivering a platform that grows loyalty, retains customers, and offers reviews and referral programs, all key components of the eCommerce experience.

“Having trusted relationships with innovative, best-of-breed partners like Yotpo is key to our ability to grow our loyalty practice, anticipate client requirements, and help them accelerate their digital businesses."
Peter Giersch

Senior Vice President of Global Alliances, LiveArea

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