DEG and Yotpo Help SPY Optic Provide a Unified Customer Experience
Looking to modernize their online presence and provide a superior shopping experience for customers, SPY Optic turned to DEG, who built a state-of-the-art website on the Salesforce Commerce Cloud platform. DEG ensured the shopping experience would be quicker and easier with a mobile-optimized UX and modern site architecture that integrates seamlessly with third-party solutions.
With the new site in place, DEG then consolidated the brand’s multiple solutions for ratings, reviews, and visual UGC into Yotpo’s single platform that could do it all. DEG helped SPY Optic set up image galleries on their homepage, product pages, and sponsored athlete pages, showcasing each athlete’s favorite products and Instagram Stories. With Yotpo, SPY Optic can emphasize the credibility of their products to potential customers, while increasing targeted site traffic by leveraging star ratings in Google ads.
SPY Optic offers signature sunglasses, snow goggles, motocross lenses, and more.
