Best BigCommerce Agency


Best BigCommerce Agency

This award recognizes a leading agency for the outstanding work they’ve done for brands in the BigCommerce ecosystem

Located in Whitefish, Montana, ZaneRay is an award-winning eCommerce design and development agency that works with some of the top brands in the outdoor industry.

ZaneRay Helps Black Diamond Bring their Brand Experience to Life

Black Diamond’s loyal customers are not only fans of the brand, they’re a tight-knit community of outdoor enthusiasts. To harness this passion, Black Diamond was looking to revamp their site and allow customers to truly experience their brand beyond simply making purchases. They partnered with The ZaneRay group, who created a headless BigCommerce website that includes animated pages and explicitly provides two paths upon site entry: “Shop” and “Experience.”

Black Diamond had invested heavily in brand stories and content, but they were lacking a platform to present those stories in a dynamic way onsite. ZaneRay recommended Yotpo’s solutions for Reviews and Visual UGC to integrate brand stories into the overall shopping experience, allowing shoppers to get in on the conversation themselves and fostering community and trust. Zaneray integrated Yotpo to display average star ratings at the category level, providing shoppers with valuable information as they browse between products, and implemented custom filters to help shoppers easily find reviews with critical information.

Black Diamond Equipment makes innovative gear for pursuits on rock, ice, and snow.

ZaneRay’s partnership with Yotpo has allowed them to elevate their clients’ sites by providing premium solutions to design superior customer experiences for clients and prospects. Both teams share a close working relationship and prioritize customer service, giving ZaneRay the utmost confidence to recommend Yotpo as a great partner for eCommerce engagements.

“Anytime we can confidently recommend a partner like Yotpo without hesitation, it is a huge advantage for us in knowing that we will have the support that we need and a great product experience as well.”
Kirk Cornelius

Strategic Director, The ZaneRay Group

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