Hawke Media Builds a Revenue-Driving SMS Strategy for Alkaline Herb Shop
Looking to implement a strategy that would generate revenue during the typically slow post-holiday and pre-summer months, Alkaline Herb Shop once again turned to Hawke Media, who had previously built their SMS marketing channel from the ground up — from adding SMS to their existing Yotpo Suite with Reviews and Loyalty, to collecting subscribers, to building flows and planning targeted campaigns.
To achieve Alkaline Herb Shop’s revenue goals without breaking the bank or over-communicating to their customer base, Hawke Media increased their SMS campaign cadence to weekly messages while utilizing campaign resends and exclusion lists. Hawke also leveraged active segments to keep costs down and added two targeted cross-sell flows to promote best-selling items. These efforts provided Alkaline Herb shop with an avenue to connect with customers on a personal level, resulting in a staggering ROI of 2842% in March alone!
Alkaline Herb Shop sells premier herbal blends that are expertly crafted, consciously created, and designed with health in mind.