Tryzens Helps Whittard of Chelsea Recreate the In-Store Experience Online
As a premium retailer with ambitious growth plans, Whittard of Chelsea was looking to shift focus to be increasingly digital so they could meet customers on their preferred channels while supporting international trade. They turned to Tryzens, who re-platformed the brand to Salesforce Commerce Cloud to support their expansion while providing the framework they needed to enhance the shopping experience.
With a high-touch product offering, social proof plays a key role in Whittard’s online shopping journey by bringing the in-store experience to life online. Tryzens implemented Yotpo Reviews and Visual UGC to enable Whittard to provide a seamless and immersive experience through highly influential customer photos, authentic reviews, and custom ratings for taste and quality. This has been key to boosting shopper confidence and engagement, resulting in a 48% increase in conversion rate along with strong global growth in new regions.
Whittard of Chelsea is a British chain of shops selling coffee, tea, and related products.