eCommerce Marketing Use Cases & Best Practices | Yotpo

Use Cases

Explore all the ways Yotpo can help you grow your eCommerce business.

Hero art use-cases
Generate New Subscribers With SMS

Collect more subscribers with a personalized text message.

Product logo / Logo / SMS
Product logo / Logo / Subscriptions
Increase Subscriptions Frequency With Tiered Discounts

Offer customers larger discounts for higher-frequency subscriptions.

Product logo / Logo / Subscriptions
Modify Subscriptions Plans to Fit Your Needs

Customize subscription offers and products to suit your business needs.

Product logo / Logo / Subscriptions
Send Subscription Updates Via Email

Keep customers up-to-date with emails.

Product logo / Logo / Subscriptions
Decrease Support Tickets With a Dedicated Customer Portal

Give customers full control of their subscriptions through a dedicated portal.

Product logo / Logo / Subscriptions
Increase AOV With Streamlined Recurring & One-time Payments

Allow customers to make one-time purchases and subscribe in one streamlined checkout.

Product logo / Logo / Subscriptions
Motivate One-off shoppers to Become Subscribers

Leverage SMS to offer customers discounts and other benefits for subscribing.

Product logo / Logo / SMS
Product logo / Logo / Subscriptions
Reward Customers When They Subscribe

Motivate customers to subscribe with loyalty points.

Product logo / Logo / Subscriptions
Reward Customers When They Hit Subscriptions Milestones

Offer loyalty points as a reward for ongoing  subscriptions.

Product logo / Logo / Subscriptions
Showcase Subscriptions With a Dedicated Landing Page

Create a dedicated landing page for subscriptions.

Product logo / Logo / Subscriptions
Prevent Excess Inventory by Offering Subscriptions

Manage inventory spikes and lows with flexible subscription offers.

Product logo / Logo / Subscriptions
Incentivize Loyal Customers With Discounts and Points

Make subscriptions offers more exciting for loyalty members.

Product logo / Logo / Subscriptions
Create A Subscriptions Club or Program With a Landing Page

Make subscribers feel extra special with a special club for.

Product logo / Logo / Subscriptions
Create A Mystery Subscriptions Box for Loyal Customers

Give subscribers a special perk.

Product logo / Logo / Subscriptions
Promote Add-ons to Subscribers

Make it easy for customers to add products to their subscriptions.

Product logo / Logo / Subscriptions
Prevent Cancellations With Product Swaps

Allow customers to easily swap products in their subscription.

Product logo / Logo / Subscriptions
Use Visual UGC in BFCM Marketing

Leverage UGC from happy customers to acquire new ones during the holiday shopping season.

Product logo / Logo / Reviews
Use Product Reviews in BFCM Marketing

Use UGC from satisfied customers to acquire new ones during the holiday shopping season.

Product logo / Logo / Reviews
Motivate Loyalty Members to Use Points for BFCM Purchases

Notify loyal customers about their available rewards and points leading up to the holiday.

Product logo / Logo / Loyalty
Incentivize Holiday Referrals

Leverage your existing customers to drive BFCM sales.

Product logo / Logo / Loyalty
Offer Loyalty Members Early Access to BCFM Sales

Incentivize loyal customers to take advantage of holiday offers first.

Product logo / Logo / Loyalty
Create a Loyalty Program to Retain BFCM Customers

Turn first-time customers into brand advocates with timely loyalty campaigns.

Product logo / Logo / Loyalty
Recover Abandoned BFCM Carts With SMS

Recover lost carts during BFCM with automated and personalized cart abandonment flows.

Product logo / Logo / SMS
Increase BFCM Sales With SMS

Use SMS to send automated flows and messages about limited-time offers.

Product logo / Logo / SMS
Leverage BFCM Email Campaigns to Generate SMS Subscribers

Convert email subscribers into SMS subscribers for timely promotion of BFCM sales.

Product logo / Logo / SMS
Use BFCM Promotions on Social Media to Grow SMS Subscribers

Collect SMS subscribers on social channels before BFCM for timely promotion of sales.

Product logo / Logo / SMS
Use Segmentation to Personalize BFCM-Related SMS Messages

Deliver the right messages at the right time during Black Friday and Cyber Monday.

Product logo / Logo / SMS
Incentivize Customers to Upload In-Store Purchase Receipts

Reward customers with redeemable loyalty points when they upload receipts from brick-and-mortar locations or retail partners.

Product logo / Logo / Loyalty
Reward Customers With Double Loyalty Points

Engage and excite your loyal customers by creating double points events.

Product logo / Logo / Loyalty
Schedule Advanced Loyalty Campaigns

Boost loyalty engagement with advanced campaign scheduling.

Product logo / Logo / Loyalty
Promote New Product Releases With Double Loyalty Points

Boost awareness for new product releases by running a double loyalty points campaign.

Product logo / Logo / Loyalty
Create Campaigns to Combat Excess Inventory

Use double loyalty points campaigns to deal with excess inventory.

Product logo / Logo / Loyalty
Create Exclusive Loyalty VIP Tiers

Make shoppers feel like VIPs with exclusive tiered loyalty programs.

Product logo / Logo / Loyalty
Drive Smarter Referrals Across Channels

Offer customers a variety of easily accessible referral sharing options. including Facebook Messenger.

Product logo / Logo / Loyalty
Add Custom Questions

Add product and/or customer-related questions when asking for product reviews.

Product logo / Logo / Reviews
Create A Dedicated SEO Page

Host all product and site reviews on a dedicated SEO page to drive more organic traffic.

Product logo / Logo / Reviews
Add Product Reviews to Emails

Send customers product recommendations with customer reviews.

Product logo / Logo / Reviews
Add Star Ratings to Recommended Products

Showcase star ratings alongside reviews for recommended products.

Product logo / Logo / Reviews
Collect Customer Photos and Videos With SMS

Collect powerful social proof from customers via SMS.

Product logo / Logo / SMS
Product logo / Logo / Reviews
Collect Reviews via SMS

Generate more product and site reviews with SMS.

Product logo / Logo / SMS
Product logo / Logo / Reviews
Win Customers Back With SMS

Re-engage lapsed customers by sending a series of automated messages at the right time.

Product logo / Logo / SMS
Update Loyalty Status with SMS

Keep customers updated about their loyalty status via SMS.

Product logo / Logo / SMS
Product logo / Logo / Loyalty
Recover Abandoned Carts With SMS & Photo Reviews

Re-engage customers with reviews and customer photos of the products they were interested in.

Product logo / Logo / SMS
Product logo / Logo / Reviews
Recover Browse Abandoned Sessions With SMS

Remind shoppers about their abandoned browse sessions.

Product logo / Logo / SMS
Convert Sales With SMS Welcome Series

Engage customers instantly with a personalized welcome flow.

Product logo / Logo / SMS
Reward Customers on Their Birthday via SMS

Celebrate loyal customers and offer them a special perk on their birthday via SMS.

Product logo / Logo / SMS
Product logo / Logo / Loyalty
Give Personalized Product Recommendations With SMS

Engage customers by using SMS to send product recommendations that are tailored to their interests.

Product logo / Logo / SMS
Reward Points for Subscribing to SMS Updates

Incentivize customers to subscribe to SMS with loyalty points.

Product logo / Logo / SMS
Product logo / Logo / Loyalty
Welcome Customers to a Loyalty VIP Tier

Congratulate customers when they reach a loyalty VIP tier via SMS.

Product logo / Logo / SMS
Product logo / Logo / Loyalty
Motivate Customers to Convert Points to Purchases via SMS

Notify customers via SMS once they’ve accumulated enough points to make a purchase.

Product logo / Logo / SMS
Product logo / Logo / Loyalty
Send Subscription Updates With SMS

Update customers about their subscriptions via SMS.

Product logo / Logo / SMS
Create Personal Conversations With Customers via SMS

Engage customers with 1:1 conversation flows.

Product logo / Logo / SMS
Collect SMS Subscribers on Social Media

Generate more subscribers through social media channels.

Product logo / Logo / SMS
Display Reviews and Photos in Google Shopping Ads

Improve Google Shopping Ads and by displaying ratings, reviews, and customer photos.

Product logo / Logo / Reviews
Acquire Organic Traffic From Google

Improve organic rankings with Google Rich Snippets.

Product logo / Logo / Reviews
Display Star Ratings Alongside Google Ads

Use Google Seller Ratings (GSR) to showcase star ratings next to text-based Google Ads.

Product logo / Logo / Reviews
Qualify Faster for Google Seller Ratings

Capture both product and site reviews with one email to meet the GSR benchmark faster.

Product logo / Logo / Reviews
Collect and Display Q&A

Feature customer Q&A to decrease customer hesitation.

Product logo / Logo / Reviews
Display Top Site Reviews on the Checkout Page

Present shoppers with the top site reviews as the final social proof they see.

Product logo / Logo / Reviews
Showcase Review Content in Photo Galleries

Feature photos and videos from reviews in on-site galleries.

Product logo / Logo / Reviews
Collect Higher-quality Reviews

Encourage customers to write detailed reviews by suggesting relevant, AI-powered review topics.

Product logo / Logo / Reviews
Filter Reviews by Topic

Allow customers to filter product reviews based on their individual interests.

Product logo / Logo / Reviews
Syndicate Reviews Across Multiple Domains

Collect and display reviews from multiple domains on one product page.

Product logo / Logo / Reviews
Ask Top Reviewers to Refer a Friend

Turn satisfied customers into brand advocates.

Product logo / Logo / Reviews
Incentivize Customers for Repeat Referrals

Create VIP tiers based on the number of successful referrals and reward customers with points they can redeem for rewards.

Product logo / Logo / Loyalty
Offer Loyalty Points for Reviews

Reward customers with redeemable points after leaving a review.

Product logo / Logo / Reviews
Product logo / Logo / Loyalty
Reward Customer When They Reach a Spending Goal

Motivate customers to add extra products to their cart and reach a spend threshold to accumulate even more points.

Product logo / Logo / Loyalty
Collect Visitors Emails

Build up your email subscribers list with engaging on-site pop-ups.

Product logo / Logo / Loyalty
Grow a Social Community

Reward customers for social follows.

Product logo / Logo / Loyalty
Promote Cross-Category Purchases

Reward customers for shopping from different store categories.

Product logo / Logo / Loyalty
Promote Repeat Subscriptions

Increase customer lifetime value by incentivizing repeat subscriptions.

Product logo / Logo / Loyalty
Recover Abandoned Carts With SMS

Recover carts by sending automated and personalized text messages, reminding customers about their abandoned products.

Product logo / Logo / SMS
Offer Experience-Based Rewards to VIP Customers

Reward customers with perks that have higher emotional value.

Product logo / Logo / Loyalty
Reward Customers on Their Birthday

Surprise loyal customers with rewards for their birthday.

Product logo / Logo / Loyalty
Send a Points Balance Reminder

Alert customers when they’re about to get a reward.

Product logo / Logo / SMS
Product logo / Logo / Loyalty
Incentivize Customers to Make a Donation

Reward customers for making a donation or by donating on their behalf.

Product logo / Logo / Loyalty
Collect SMS Subscribers at Checkout

Convert shoppers into SMS subscribers right from the checkout page.

Product logo / Logo / SMS
Generate New SMS Subscribers Via On-site Pop-ups

Collect SMS subscribers with engaging on-brand site pop-ups.

Product logo / Logo / SMS
Generate New SMS Subscribers From Email Lists

Encourage existing email subscribers to sign up and communicate via SMS.

Product logo / Logo / SMS
Reward Customers for Video Reviews

Turn customers into your best content creators by incentivizing them to share video reviews.

Product logo / Logo / Reviews
Product logo / Logo / Loyalty
Offer Products as Rewards

Allow customers to redeem loyalty points for products.

Product logo / Logo / Loyalty
Reward Customers for Repeat Purchases

Use Yotpo’s Punch Card Campaign to incentivize repeat purchases.

Product logo / Logo / Loyalty
Syndicate Product Reviews to Walmart.com

Display customer reviews and ratings on Walmart.com.

Product logo / Logo / Reviews
Add an Instagram Gallery to Your Website

Curate and display your Instagram feed on your website to showcase real people using your products in real life.

Product logo / Logo / Reviews