eCommerce Marketing Use Cases & Best Practices | Yotpo

Use Cases

Explore all the ways Yotpo can help you grow your eCommerce business.

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Generate New Subscribers With SMS

Collect more subscribers with a personalized text message.

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Increase Subscriptions Frequency With Tiered Discounts

Offer customers larger discounts for higher-frequency subscriptions.

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Modify Subscriptions Plans to Fit Your Needs

Customize subscription offers and products to suit your business needs.

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Send Subscription Updates Via Email

Keep customers up-to-date with emails.

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Decrease Support Tickets With a Dedicated Customer Portal

Give customers full control of their subscriptions through a dedicated portal.

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Increase AOV With Streamlined Recurring & One-time Payments

Allow customers to make one-time purchases and subscribe in one streamlined checkout.

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Motivate One-off shoppers to Become Subscribers

Leverage SMS to offer customers discounts and other benefits for subscribing.

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Reward Customers When They Subscribe

Motivate customers to subscribe with loyalty points.

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Reward Customers When They Hit Subscriptions Milestones

Offer loyalty points as a reward for ongoing  subscriptions.

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Showcase Subscriptions With a Dedicated Landing Page

Create a dedicated landing page for subscriptions.

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Prevent Excess Inventory by Offering Subscriptions

Manage inventory spikes and lows with flexible subscription offers.

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Incentivize Loyal Customers With Discounts and Points

Make subscriptions offers more exciting for loyalty members.

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Create A Subscriptions Club or Program With a Landing Page

Make subscribers feel extra special with a special club for.

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Create A Mystery Subscriptions Box for Loyal Customers

Give subscribers a special perk.

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Promote Add-ons to Subscribers

Make it easy for customers to add products to their subscriptions.

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Prevent Cancellations With Product Swaps

Allow customers to easily swap products in their subscription.

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Use Visual UGC in BFCM Marketing

Leverage UGC from happy customers to acquire new ones during the holiday shopping season.

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Use Product Reviews in BFCM Marketing

Use UGC from satisfied customers to acquire new ones during the holiday shopping season.

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Motivate Loyalty Members to Use Points for BFCM Purchases

Notify loyal customers about their available rewards and points leading up to the holiday.

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Incentivize Holiday Referrals

Leverage your existing customers to drive BFCM sales.

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Offer Loyalty Members Early Access to BCFM Sales

Incentivize loyal customers to take advantage of holiday offers first.

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Create a Loyalty Program to Retain BFCM Customers

Turn first-time customers into brand advocates with timely loyalty campaigns.

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Recover Abandoned BFCM Carts With SMS

Recover lost carts during BFCM with automated and personalized cart abandonment flows.

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Increase BFCM Sales With SMS

Use SMS to send automated flows and messages about limited-time offers.

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Leverage BFCM Email Campaigns to Generate SMS Subscribers

Convert email subscribers into SMS subscribers for timely promotion of BFCM sales.

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Use BFCM Promotions on Social Media to Grow SMS Subscribers

Collect SMS subscribers on social channels before BFCM for timely promotion of sales.

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Use Segmentation to Personalize BFCM-Related SMS Messages

Deliver the right messages at the right time during Black Friday and Cyber Monday.

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Incentivize Customers to Upload In-Store Purchase Receipts

Reward customers with redeemable loyalty points when they upload receipts from brick-and-mortar locations or retail partners.

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Reward Customers With Double Loyalty Points

Engage and excite your loyal customers by creating double points events.

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Schedule Advanced Loyalty Campaigns

Boost loyalty engagement with advanced campaign scheduling.

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Promote New Product Releases With Double Loyalty Points

Boost awareness for new product releases by running a double loyalty points campaign.

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Create Campaigns to Combat Excess Inventory

Use double loyalty points campaigns to deal with excess inventory.

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Create Exclusive Loyalty VIP Tiers

Make shoppers feel like VIPs with exclusive tiered loyalty programs.

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Drive Smarter Referrals Across Channels

Offer customers a variety of easily accessible referral sharing options. including Facebook Messenger.

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Add Custom Questions

Add product and/or customer-related questions when asking for product reviews.

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Create A Dedicated SEO Page

Host all product and site reviews on a dedicated SEO page to drive more organic traffic.

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Add Product Reviews to Emails

Send customers product recommendations with customer reviews.

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Add Star Ratings to Recommended Products

Showcase star ratings alongside reviews for recommended products.

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Win Customers Back With SMS

Re-engage lapsed customers by sending a series of automated messages at the right time.

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Collect Reviews via SMS

Generate more product and site reviews with SMS.

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Collect Customer Photos and Videos With SMS

Collect powerful social proof from customers via SMS.

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Reward Points for Subscribing to SMS Updates

Incentivize customers to subscribe to SMS with loyalty points.

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Give Personalized Product Recommendations With SMS

Engage customers by using SMS to send product recommendations that are tailored to their interests.

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Reward Customers on Their Birthday via SMS

Celebrate loyal customers and offer them a special perk on their birthday via SMS.

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Convert Sales With SMS Welcome Series

Engage customers instantly with a personalized welcome flow.

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Recover Browse Abandoned Sessions With SMS

Remind shoppers about their abandoned browse sessions.

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Recover Abandoned Carts With SMS & Photo Reviews

Re-engage customers with reviews and customer photos of the products they were interested in.

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Update Loyalty Status with SMS

Keep customers updated about their loyalty status via SMS.

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Welcome Customers to a Loyalty VIP Tier

Congratulate customers when they reach a loyalty VIP tier via SMS.

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Motivate Customers to Convert Points to Purchases via SMS

Notify customers via SMS once they’ve accumulated enough points to make a purchase.

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Send Subscription Updates With SMS

Update customers about their subscriptions via SMS.

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Create Personal Conversations With Customers via SMS

Engage customers with 1:1 conversation flows.

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Collect SMS Subscribers on Social Media

Generate more subscribers through social media channels.

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Display Reviews and Photos in Google Shopping Ads

Improve Google Shopping Ads and by displaying ratings, reviews, and customer photos.

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Acquire Organic Traffic From Google

Improve organic rankings with Google Rich Snippets.

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Display Star Ratings Alongside Google Ads

Use Google Seller Ratings (GSR) to showcase star ratings next to text-based Google Ads.

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Qualify Faster for Google Seller Ratings

Capture both product and site reviews with one email to meet the GSR benchmark faster.

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Collect and Display Q&A

Feature customer Q&A to decrease customer hesitation.

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Display Top Site Reviews on the Checkout Page

Present shoppers with the top site reviews as the final social proof they see.

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Showcase Review Content in Photo Galleries

Feature photos and videos from reviews in on-site galleries.

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Collect Higher-quality Reviews

Encourage customers to write detailed reviews by suggesting relevant, AI-powered review topics.

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Filter Reviews by Topic

Allow customers to filter product reviews based on their individual interests.

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Syndicate Reviews Across Multiple Domains

Collect and display reviews from multiple domains on one product page.

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Ask Top Reviewers to Refer a Friend

Turn satisfied customers into brand advocates.

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Incentivize Customers for Repeat Referrals

Create VIP tiers based on the number of successful referrals and reward customers with points they can redeem for rewards.

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Offer Loyalty Points for Reviews

Reward customers with redeemable points after leaving a review.

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Reward Customer When They Reach a Spending Goal

Motivate customers to add extra products to their cart and reach a spend threshold to accumulate even more points.

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Collect Visitors Emails

Build up your email subscribers list with engaging on-site pop-ups.

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Grow a Social Community

Reward customers for social follows.

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Promote Cross-Category Purchases

Reward customers for shopping from different store categories.

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Promote Repeat Subscriptions

Increase customer lifetime value by incentivizing repeat subscriptions.

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Recover Abandoned Carts With SMS

Recover carts by sending automated and personalized text messages, reminding customers about their abandoned products.

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Offer Experience-Based Rewards to VIP Customers

Reward customers with perks that have higher emotional value.

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Reward Customers on Their Birthday

Surprise loyal customers with rewards for their birthday.

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Send a Points Balance Reminder

Alert customers when they’re about to get a reward.

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Incentivize Customers to Make a Donation

Reward customers for making a donation or by donating on their behalf.

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Collect SMS Subscribers at Checkout

Convert shoppers into SMS subscribers right from the checkout page.

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Generate New SMS Subscribers Via On-site Pop-ups

Collect SMS subscribers with engaging on-brand site pop-ups.

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Generate New SMS Subscribers From Email Lists

Encourage existing email subscribers to sign up and communicate via SMS.

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Reward Customers for Video Reviews

Turn customers into your best content creators by incentivizing them to share video reviews.

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Offer Products as Rewards

Allow customers to redeem loyalty points for products.

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Reward Customers for Repeat Purchases

Use Yotpo’s Punch Card Campaign to incentivize repeat purchases.

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Syndicate Product Reviews to Walmart.com

Display customer reviews and ratings on Walmart.com.

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Add an Instagram Gallery to Your Website

Curate and display your Instagram feed on your website to showcase real people using your products in real life.

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