Excellence Award

Eastside Co is a global Shopify Plus Partner agency helping client partners to scale, with 100 specialists across UX, design, development, marketing, and client services.

Implementing Yotpo UGC and SMS helps Tropic Skincare increase revenue by 251%

Tropic Skincare’s goal was to grow their business through marketing efforts, and as their trusted partner for design and development work, Eastside Co recommended leveraging a combination of paid social media, PPC advertising, and SMS. The initial challenge was to launch fast-moving, campaign-based activity while building out a sustainable account structure. Since Tropic Skincare was already using Yotpo Reviews, it was only natural that Eastside Co suggested integrating Yotpo’s Visual UGC and SMS solutions into the brand’s marketing channels.

Yotpo’s eCommerce marketing solutions helped to improve results across the board, building trust through reviews and visual UGC and helping to boost conversions through SMS. Within the first nine months, sessions had increased by 178% with users up by 125%. These efforts led to a total revenue increase of 251% and a 209% increase in transactions. Tropic is now implementing Yotpo Loyalty as another layer to their customer retention strategy.

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Eastside Co’s partnership with Yotpo allows them to greatly expand the services they offer eCommerce brands. In 2021, Eastside Co focused on providing clients with game-changing SMS marketing strategy and campaign management services, leveraging Yotpo SMSBump and the support of Yotpo’s SMS and Managed Services experts. Recommending Yotpo as a multi-product platform allows for synergy across Eastside Co’s eCommerce strategy, allowing the agency to build better experiences for clients and their customers.