When the global pandemic hit, Joseph Joseph turned to Vervaunt to help ramp up their eCommerce strategy with Yotpo solutions
Joseph Joseph sells over 1,000 kitchenware and bathroom products in 100 countries around the world. But when the pandemic hit and many stores and retailers closed, they needed to focus more on eCommerce. Joseph Joseph was managing their paid search strategy in-house, but they were struggling to scale spend and realized they needed expert help. That’s where Vervaunt and Yotpo came in.
Vervaunt’s goal was to increase eCommerce sales and revenue while maintaining a similar ad spend, and Yotpo Reviews and Visual UGC was the perfect solution. New customers could easily be reassured by strong and plentiful reviews, and the details Yotpo could capture with tailored questions meant any worries around the product or specifications could be minimized. Visual UGC galleries of authentic customer images provided another layer of social proof. These features built brand trust and strengthened engagement with their customers, increasing the chances of them returning for future purchases. The results? Joseph Joseph had an 82% increase in sales with a 99% increase in conversion rate and a 50% increase in ROI.