Why do you need an Instagram shop? The ability to sell on Instagram has become increasingly crucial in the modern marketing world.
Your brand has followers on Instagram that might not yet be buyers, but they should be.
If you have an Instagram shop, it makes you that much more accessible to the social media-driven consumers of today.
Let’s start with the facts:
With the platform’s extremely high engagement rate and potential audience volume, it’s time to maximize your presence on Instagram and start seeing ROI for all your social media marketing efforts.
While on Instagram itself you can’t convert your account to a storefront, there are simple ways below to make your feed shopper-friendly and direct your followers to purchase.
We’ve curated Instagram marketing tips for transforming your Instagram followers into loyal shoppers.
Follow these simple steps and start leveraging Instagram’s benefits to sell online.
If your images are compelling, aesthetically pleasing and not too heavily edited, they will more likely resonate with your followers and encourage them to shop your Instagram.
Essentially, you’re using Instagram to entice viewers and compel their buying impulse, transforming them into shoppers.
Instagram is almost entirely a visual platform, so put an emphasis on the storytelling qualities of the photos you select to upload.
Successful Instagram photos feature multiple products in use, so share a piece of your brand’s lifestyle and paint a personable picture of who your customers are.
Below you can see the winning combination of Vanity Planet’s Instagram feed, which paints a picture of what their eCommerce brand is all about and helps shoppers to easily identify with the typical VP customer, as well as imagine themselves in that world.
Instagram users want to feel like they are being told a story, not sold a product. Follow this principle and you’ll have an unsuspecting Instagram shop.
The wording in your caption needs to invoke the customer’s buying impulse, inspiring them to click through.
Make sure you post a useful, yet creative, description with each item, which can include basic information about the product, but should also appeal to the buyer’s imagination.
Below, Food52 does a great job describing the cosy and warm feeling around the product in their photo, which inspires the viewer to want to recreate this moment from Instagram and shop online.
But they’ve also added a call to action that is both inclusive – inviting users to be part of their community with a common hashtag, and interactive – providing them with a chance to be featured by curating a photo of their own.
Maximize your caption to increase customer engagement, by asking questions that customers can answer in the comments. You can also invite them to share a photo themselves or use your brand hashtag to be discovered.
According to myriad research: the more hashtags, the merrier, so channel hype around your brand by using a consistent hashtag for users to follow and tag.
Increase your visibility by tagging general words of interest associated with your product to bring viewers to your feed that are not necessarily following your brand.
Make sure your followers on Instagram know they can buy everything they see in your photos by clicking that coveted “link in bio”.
While Instagram is ideal for increasing brand awareness and social engagement, the problem is that it’s difficult to navigate from an Instagram of photo of a product to the corresponding product page.
Right now, when an Instagram follower likes a cool photo of your product on your feed, the path to purchase is complicated: they’ll have to go to your store’s homepage and navigate through category pages and search without knowing the product information to find what they saw.
Making your Instagram shoppable means offering your customers a mobile-first option to buy your products directly from where they are browsing your photos.
A Shoppable gallery showcases the Instagram photo alongside likes, tagged products, customer star ratings, promoted products and the number of purchases in last 30 days (if over 10).
By adding one link in your profile bio, your customers will be seamlessly directed to an enhanced version of your Instagram feed, where they can purchase products directly from the photos they are browsing.
If you’re using Yotpo’s Shoppable solution, just paste the link to your Instagram shop into your bio. Yotpo will generate the shoppable feed for you, pulling all your product information including star ratings, as well as orders for every tagged product seen in the Instagram photo.
You need to convert Instagram users into customers when they browse your brand on the platform.
There is nothing more powerful than word-of-mouth marketing, so if you have fans who are outwardly fond of your brand, give them the space to do so.
Besides, Yotpo data shows that 77% of customers want to see photos and videos specifically from past customers, especially compared to brand photos.
If you want start an Instagram shop, you should be encouraging users to take and share real photos of the products you offer, and show off these photos wherever you can.
You should be utilizing the power of user-generated content across multiple platforms, but especially on your Instagram.
Shoppers time and time again claim that the use of customer photos helps them make purchasing decisions.
So display customer photos of your products proudly, especially since it builds confidence in your company for a new visitor as a form of instant visual social proof that others use and like your products.
This photo on MVMT’s Instagram belongs to a customer, taken on his holiday, and it blends right into a customer’s Instagram feed.
Besides sharing your favorite customer pictures from Instagram to your Facebook or Twitter accounts, you can also integrate those Instagram photos onto your website for a steady stream of fresh content, in the form of a shoppable user-generated gallery.
Hamboards mixes in Instagram photos from their happy customers on their site, fueling both new buyer confidence and a sense of customer community, while promoting their branded hashtag campaigns.
There you have it, how to start an Instagram shop in just a few simple steps.
Regardless of size, eCommerce merchants should start taking advantage of Instagram’s benefits to sell more online. Now your followers can shop Instagram, right from mobile devices without any hassle.
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
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