WeNatal makes comprehensive, science-backed prenatal supplements for both women and men. Every ingredient and dosage is researched for effectiveness, supporting fertility, pregnancy, and postpartum health.
The Story At a Glance
WeNatal was flooded with incredible customer stories, ultrasounds, and newborn photos from people who'd given up hope until they found the product. Junip, their previous platform, lacked the capabilities needed to translate that love into published reviews.
WeNatal migrated to Yotpo specifically for in-email reviews. The onboarding team helped clean up and migrate years of existing reviews, staying patient and hands-on throughout the transition.
Reviews started increasing immediately after launch. WeNatal has already collected 155% more reviews than in all of 2025, in about a third of the time. The team is now focused on building volume across every product to match the love customers show.
Penny Gibben
Director of Operations + Customer Care
Challenge
Emails poured in from customers constantly with stories of amazing results, but that wasn't translating into published reviews. When WeNatal asked its previous platform about in-email reviews, the answer was that customers simply don't use them.
Solution
WeNatal switched to Yotpo specifically for in-email reviews, making it effortless for customers to share feedback without extra clicks. Collection has already surpassed all of 2025's total, up over 155%, in about a third of the time.
Challenge
Years of existing reviews had to be exported and cleaned up before the switch, a heavy lift for a small team already juggling everything else that comes with running the brand.
Solution
Yotpo's onboarding team worked patiently through the data migration. WeNatal is now testing review incentives and broader collection across every product to match the love customers already show.
Penny Gibben
Director of Operations + Customer Care
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Laura Doonin, Commercial Director
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