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Conversion

How can you translate brand love into purchases? This is your source for all things conversion optimization: benchmarks, best practices, and data for building a high-converting eCommerce experience.

eCommerce Marketing · Social Media

From the Experts: 10 Strategies for a Successful BFCM

Guide

We asked top experts from across the industry to share their Black Friday & Cyber Monday marketing strategies.

Blog Articles · eCommerce Marketing

Text Marketing Tips From Australia’s Fastest-Growing Brands

Get inspired by these Australian SMS marketing programs, and discover new strategies to engage customers.

Case Studies · Customer Retention

The Honest Kitchen Grows ROI by 8.7x with Yotpo Reviews and Loyalty

The Honest Kitchen uses Yotpo Reviews, VUGC, and Loyalty to build community engagement with their customers.

Customer Retention · eCommerce Marketing

Entering Your Recession Era: Loyalty Matters More Than Ever

Learn how to predict and act on loyalty members' buying habits when it matters most.

Blog Articles · Company & Product

Ready to Drive Sales Faster? Let Customers Buy With a Text

Yotpo SMSBump and Shopify launch Text-to-Buy with Shop Pay, a game-changing feature that makes SMS shoppable.

Case Studies · eCommerce Marketing

ALT Fragrances Sees 48x ROI From SMS

When email and Facebook performance weakened, ALT Fragrances turned to SMS to increase engagement and revenue.