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Conversion

How can you translate brand love into purchases? This is your source for all things conversion optimization: benchmarks,  best practices, and data for building a high-converting eCommerce experience.

eCommerce Data · Conversion

eCommerce Conversion Rate: The Stats That Matter

Blog post

Get the latest industry stats on conversion rate & 2017 strategies to improve your CVR.

eCommerce Marketing · Conversion

The Complete Guide to Google Shopping

Guide

Get an inside look, complete with tips and tricks from industry experts, and all the latest feature updates.

eCommerce Data · Conversion

How Many of Your Customers Are Repeat Shoppers?

Data point

Nearly 15% of all online shoppers are repeat customers.

eCommerce Data · Conversion

Does UGC Really Impact Conversion Rate? [Video]

This short data video takes an honest look at the real ROI of UGC, showing you exactly how much customer reviews and photos impact your sales.

eCommerce Data · Conversion

How Many eCommerce Shoppers Engage With UGC

Data point

We’ve long known that shoppers are actively seeking out customer reviews, photos, and other types of user-generated content (UGC) to better inform their purchase decisions. However, self-reported data only goes so far in understanding the real extent that UGC plays a part in the consumer buying journey. A Yotpo study of on-site consumer behavior found […]

On-Site Experience · Conversion

How to Hack On-Site Conversions: Start 2018 With a Kick!

Don't miss these 5 conversion optimization strategies for the new year!

eCommerce Data · Conversion

How Many People Buy 3-Star Products?

Data point

We wanted to find out just how much the actual star ratings influence customers’ future behavior. To do so, we analyzed one million reviews for 8.6 million purchases made on 6623 products across multiple verticals and stores. What did we find? More stars lead to more sales. The data shows that products with higher star […]

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