Image Credit: Yotpo Studio
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Ariane Mandell
November 21st, 2016

Instagram Data Benchmarks [Infographic]

According to our global database of over 165,000 online businesses, Instagram is a game changer on every level, from boosting traffic to your site to increasing sales.

Table Of Contents

Just take a look at this Instagram data:

Instagram data

So, what did we learn from this Instagram data?

75% of surveyed businesses have an Instagram account:
Learning how to sell on Instagram is not optional anymore. Utilizing Instagram is an eCommerce standard!

Visitors from Instagram stay on a site for an average of 192 seconds – that’s longer than visitors from every other channel, including Facebook, Pinterest, and Twitter, meaning traffic from Instagram is the most engaged.

30% of Instagram users have bought something they first spotted on Instagram.

Instagram shopping is huge! The data shows a staggering conversion rate, with ⅓ of Instagram users reporting that they’ve purchased items they first saw on the platform.

So, now that you have the data to guide you, how can you make the most of Instagram’s benefits and power?

Check out our guide for how to sell on Instagram.

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