While we were taking a look at the average Instagram engagement rate, we discovered something surprising:
Instagram brings the most engaged traffic out of all channels!
We measured the average time on site from visitors coming from Instagram – and the results were crazy!
Here’s what we learned:
Check out the Instagram data below.
The channels that come closest to matching Instagram’s engagement rate are email, direct, search, and referral.
This is likely because visitors from these channels come with specific intent or a previous relationship with the brand.
Someone coming from an email marketing campaign likely has already interacted with the brand in some way, which will increase their engagement.
What’s surprising is that Instagram even beats out direct traffic – in other words, people who come straight to an online businesses’ website are less engaged than visitors who come from a brand’s Instagram page.
The biggest difference in engagement was between Instagram and other social channels!
Plus, this engagement gets results. In a 2016 Yotpo consumer survey:
Think about it – if Instagram traffic is more engaged than direct and search traffic – as well as traffic from every single other social platform, you need to be putting your marketing eggs in the Instagram basket.
If you’re not investing in Instagram marketing for eCommerce – and investing big time – you’re missing out.
Instagram offers you the chance to grow your audience, attract more relevant traffic, and, as the Instagram data shows, boost on-site engagement.
So what can you do to get the best results from Instagram?
One of the best ways to leverage Instagram’s high engagement rates is by using Instagram UGC photos on your site.
We learned that this was important for customers – and we listened.
For quiz stats & answers, take a look at this post.
Fill out the form below to learn more about the release of our new suite of tools designed to help businesses benefit from Instagram.
@aimeemillwood – Follow me
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
Exclusive data + industry insider secrets.