Instagram Engagement Rate Data: Average Seconds on Site

We measured the average time on site from visitors coming from social channels and found that Instagram brings the most engaged traffic.

Instagram traffic stays on site an average of 192 seconds (over 3 minutes!) which is…

  • 45% longer than visitors from Facebook
  • 62% longer than visitors from Pinterest
  • 40% longer than visitors from Twitter

Check out the Instagram data below.

instagram engagement rate

Top Instagram Engagement Stats

Outside of social media, the traffic channels that come closest to matching Instagram’s engagement rate are email, direct, search, and referral. This is likely because visitors from these channels come with specific intent or a previous relationship with the brand.

Someone coming from an email marketing campaign likely has already interacted with the brand in some way, which will increase their engagement. What’s surprising is that Instagram even beats out direct traffic – in other words, people who come straight to an online businesses’ website are less engaged than visitors who come from a brand’s Instagram page.

But when it comes to social, the data is clear: Instagram wins. 

How Can You Use This Data to Increase Instagram Sales?

Think about it – if Instagram traffic is more engaged than traffic from every single other social platform, you need to be putting your marketing eggs in the Instagram basket. Instagram offers you the chance to grow your audience and attract more relevant traffic.

A Yotpo survey of 1,000 eCommerce customers found Instagram plays a huge role in product discovery that 30% of Instagram users have bought something they first spotted on Instagram and 72% of customers say seeing Instagram photos of a product increases their chances of buying.

So what can you do to get the best results from Instagram?

 

Get better results from every marketing channel

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