eCommerce Marketing Resources

Our panel of experts discuss why BFCM can’t just be one-and-done — and what you can do before, during, and after BFCM to turn first-time-shoppers into lifetime loyalists

Consumers are evolving. Find out how to deliver the experiences they expect.

We asked top experts from across the industry to share their Black Friday & Cyber Monday marketing strategies.

Hear why it’s more important than ever for brands to focus on retention during BFCM, to turn first-time shoppers into repeat customers.

Learn best practices on how to create a retention marketing strategy to drive growth.

Tropic Skincare used SMS to engage British shoppers without being intrusive, resulting in huge wins.

When email and Facebook performance weakened, ALT Fragrances turned to SMS to increase engagement and revenue.

Consumers are evolving. Find out how to deliver the experiences they expect.

EXALT consolidated their tech stack by switching to Yotpo Self-Service for Reviews, Loyalty, and SMS.

Dossier drives more sales with Yotpo SMSBump’s integrated data, features, and SMS marketing expertise.

AX Paris supplements their email marketing with SMS to expand their mobile audience and drive more revenue.

EM Cosmetics relies on Yotpo’s integrated solutions to win brand loyalty and drive revenue with SMS marketing.