10 SMS Marketing Mistakes and How to Avoid Them
The Anti-Frown
Chapter 1
What happens when you’re not leveraging your SMS tool correctly
Creating frictionless SMS experiences your customers deserve shouldn’t feel like rocket science. Hear from experts from Reload Media, Aviator Nation and UMZU as they share expert tips for effectively using your SMS tool. It’s time to level up your strategy and become the marketing superhero you are meant to be.
3 Frown Moments
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Lesson 1: That frown moment
When a shopper makes a purchase and you ghost them
Don’t leave them hanging, utilize order and shipping confirmation flows to keep your shoppers engaged and informed of their order.
Lesson 2: That frown moment
When a subscriber isn’t given a clear call to action
When you're asking subscribers to take action, whether that be to make a purchase or visit your store, not including a clear way for them to take action is a missed opportunity.
Lesson 3: That frown moment
When a customer is sent tons of messages in a short period of time
Nobody likes a text frenzy. Keep your customers from replying "STOP" by smartly segmenting, personalizing, and capping message frequency.
Chapter 2
What happens when you’re not segmenting
From spammy SMS experiences to guaranteed subscriber engagement. Crack the code on personalization and build deeper connections. Hear from our partner experts at Mattered, Velstar and Agital, as they share their thoughts on accessing customer data for personal segmentation.
4 Frown Moments
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Lesson 1: That frown moment
When a customer gets a promotional text for a product they just purchased
Understanding your segment conditions can help you avoid sending irrelevant messages
Lesson 2: That frown moment
When you invite your loyalty members to become loyalty members
Treat your VIPs like the very important people they are with campaigns built to target their specific interests and loyalty
Lesson 3: That frown moment
When a customer gets multiple messages about the same thing
We know you want to hit them with your best shot, but easy does it. Learn how to avoid delivering the same message to your customers over and over.
Lesson 4: That frown moment
When you ask unhappy customers to advocate for your brand
Sometimes your shoppers’ just aren’t that into you. Learn how to engage with the right customers.
Chapter 3
What happens when you’re not using your data
Ditch the guessing game and dive into the data. Hear from SMS experts at Blue Wheel and Dime on how they’re using customer data to craft the perfect texts. Did we mention we collect 180+ shopper engagement data points? It’s true. Start sending texts that your customers will smile at.
3 Frown Moments
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Lesson 1: That frown moment
When shoppers get a back-in-stock text for an item they aren’t interested in
While restock alerts should be celebrated, it really is a need-to-know situation. Lean on the data you’ve collected to message the right people.
Lesson 2: That frown moment
When a long-time customer gets a newbie message
This is not your VIP’s first rodeo. Ignoring their loyalty to your brand can cause permanent damage to the relationship.
Lesson 3: That frown moment
When a subscriber gets a text invite for an IRL event not in their city
The details matter, don’t blast your entire SMS subscriber list with invites to events way outside of their zip code.
Are you ready to wipe away that frown?
