eCommerce Marketing Resources

Our panel of experts discuss why BFCM can’t just be one-and-done — and what you can do before, during, and after BFCM to turn first-time-shoppers into lifetime loyalists

We asked top experts from across the industry to share their Black Friday & Cyber Monday marketing strategies.

The Honest Kitchen uses Yotpo Reviews, VUGC, and Loyalty to build community engagement with their customers.

When email and Facebook performance weakened, ALT Fragrances turned to SMS to increase engagement and revenue.

Bubble switches to Yotpo's all-in-one approach, revitalizing retention efforts and delighting Gen Z shoppers.

With Yotpo, Barefaced humanizes their brand and catalyzes authentic connections at every touchpoint.

Til You Collapse switched to Yotpo Subscriptions and tripled their subscribers in 3 days.

EXALT consolidated their tech stack by switching to Yotpo Self-Service for Reviews, Loyalty, and SMS.

Dossier drives more sales with Yotpo SMSBump’s integrated data, features, and SMS marketing expertise.

AX Paris supplements their email marketing with SMS to expand their mobile audience and drive more revenue.

Considering Yotpo for your eCommerce business? See our Reviews product in action.

Learn how to meet shoppers with relevant and influential content wherever they are.